From Sports Business Daily...
Adidas Launching New Star Wars-Themed World Cup Spot Saturday
Adidas has "hijacked the cantina scene from the original 1977 Star Wars for its lavish World Cup advertisement," splicing stars including Galaxy MF David Beckham, musician Noel Gallagher and a "light saber-wielding Snoop Dogg into footage featuring Han Solo and Obi-Wan Kenobi," according to Mark Sweney of the GUARDIAN.
The commercial, via Sid Lee, Amsterdam, "will launch on TV during" Saturday's U.S.-England match on ITV1. The ad promotes the Adidas Originals brand and is "being seeded online ahead of its TV debut."
Adidas "had to seek permission from George Lucas's Lucasfilm for the rights to re-edit the Mos Eisley Cantina scene."
Watch the video...
After watching the short video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your overall impressions of the video. Relate your thoughts to "marketing" the World Cup. Does the commercial support the marketing efforts of the World Cup? How about Adidas? Be specific with your thoughts. In paragraph # 2, give your opinions on the overall marketing efforts of the World Cup. Are they doing a good job? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Tuesday, June 8, 2010
Block 1: Sports & Entertainment Marketing Blog Entry # 14 (25 points)
From Sports Business Daily...
Adidas Launching New Star Wars-Themed World Cup Spot Saturday
Adidas has "hijacked the cantina scene from the original 1977 Star Wars for its lavish World Cup advertisement," splicing stars including Galaxy MF David Beckham, musician Noel Gallagher and a "light saber-wielding Snoop Dogg into footage featuring Han Solo and Obi-Wan Kenobi," according to Mark Sweney of the GUARDIAN.
The commercial, via Sid Lee, Amsterdam, "will launch on TV during" Saturday's U.S.-England match on ITV1. The ad promotes the Adidas Originals brand and is "being seeded online ahead of its TV debut." Adidas "had to seek permission from George Lucas's Lucasfilm for the rights to re-edit the Mos Eisley Cantina scene."
Watch the video...
After watching the short video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your overall impressions of the video. Relate your thoughts to "marketing" the World Cup. Does the commercial support the marketing efforts of the World Cup? How about Adidas? Be specific with your thoughts. In paragraph # 2, give your opinions on the overall marketing efforts of the World Cup. Are they doing a good job? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Adidas Launching New Star Wars-Themed World Cup Spot Saturday
Adidas has "hijacked the cantina scene from the original 1977 Star Wars for its lavish World Cup advertisement," splicing stars including Galaxy MF David Beckham, musician Noel Gallagher and a "light saber-wielding Snoop Dogg into footage featuring Han Solo and Obi-Wan Kenobi," according to Mark Sweney of the GUARDIAN.
The commercial, via Sid Lee, Amsterdam, "will launch on TV during" Saturday's U.S.-England match on ITV1. The ad promotes the Adidas Originals brand and is "being seeded online ahead of its TV debut." Adidas "had to seek permission from George Lucas's Lucasfilm for the rights to re-edit the Mos Eisley Cantina scene."
Watch the video...
After watching the short video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your overall impressions of the video. Relate your thoughts to "marketing" the World Cup. Does the commercial support the marketing efforts of the World Cup? How about Adidas? Be specific with your thoughts. In paragraph # 2, give your opinions on the overall marketing efforts of the World Cup. Are they doing a good job? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Thursday, June 3, 2010
Block 3: Advanced Sports & Entertainment Marketing Blog Entry # 13 (25 points)
http://www.cnbc.com/id/15840232?video=1506682360&play=1
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, give your thoughts on the sporting goods industry as a whole. While the video claims store sales are rising and there are great deals to be had, what are you noticing when you visit a sporting goods store? Be specific with your thoughts. In paragraph # 2, write about a sporting goods retailer you feel does the best job marketing itself. What do they do well? What could they do better? Do you have a favorite? Why? Be specific with your thoughts. Please sign your name to the bottom of the blog entry.
Wednesday, June 2, 2010
Block 2: Sports & Entertainment Marketing Blog Entry # 14 (25 points)
From Darrren Rovel, CNBC Sports Business Reporter
Crons Enters Nutrition Space
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block 1: Sports & Entertainment Marketing Blog Entry # 14 (25 points)
From Darrren Rovel, CNBC Sports Business Reporter
Crons Enters Nutrition Space
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Thursday, May 27, 2010
Block # 3: Advanced Sports & Entertainment Marketing Blog Entry # 12 (25 points)
From Darren Rovel, Sports Business Reporter CNBC...
Athlete Social Media Value Could Be Realized Through Retail
In the late 90s, a company called Broadband Sports was signing athletes to Web site deals, with the idea being to empower the athlete to take control of their own brands by disseminating their own news and selling their own merchandise.
But, in the end, athletes weren’t really on board with writing about themselves frequently enough for fans to make their sites worthwhile destinations and the retail space never was fully developed.
Fast forward to today where a combination of factors have led to many athletes controlling the flow of their information more than ever before.
Social media sites like Facebook and Twitter have not only made it easier to put information out — full blogs need not apply anymore. But the athletes themselves are more into technology and understand the importance of connecting with their fan base virtually more than the last generation of athletes ever did.
Read the rest of the article.
http://www.cnbc.com/id/37362985
Now that you have read the article, next, check out the Lineage Interactive website. Make sure to look at the video. You may also want to browse and check out the careers section.
http://lineageinteractive.com/
In a two-paragraph response (a minimum of five sentences for each paragraph), answer the following questions. In paragraph # 1, discuss your thoughts about Lineage and their corporate mission statement "...to develop lifelong partnerships with clients that have the talent, ambition and vision to create a sustainable, meaningful brand. Our boutique approach to management helps clients operate at a high level in multiple fields.” What do you think about this new strategy of maximizing athlete's marketing potential? Be specific with your thoughts. In paragraph # 2, talk about your favorite athlete and his/her possibilities with a company like Lineage Interactive. If you were Mr. Rodriguez, how would you attempt to maximize the athlete's marketing potential? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
In the late 90s, a company called Broadband Sports was signing athletes to Web site deals, with the idea being to empower the athlete to take control of their own brands by disseminating their own news and selling their own merchandise.
But, in the end, athletes weren’t really on board with writing about themselves frequently enough for fans to make their sites worthwhile destinations and the retail space never was fully developed.
Fast forward to today where a combination of factors have led to many athletes controlling the flow of their information more than ever before.
Social media sites like Facebook and Twitter have not only made it easier to put information out — full blogs need not apply anymore. But the athletes themselves are more into technology and understand the importance of connecting with their fan base virtually more than the last generation of athletes ever did.
Read the rest of the article.
http://www.cnbc.com/id/37362985
Now that you have read the article, next, check out the Lineage Interactive website. Make sure to look at the video. You may also want to browse and check out the careers section.
http://lineageinteractive.com/
In a two-paragraph response (a minimum of five sentences for each paragraph), answer the following questions. In paragraph # 1, discuss your thoughts about Lineage and their corporate mission statement "...to develop lifelong partnerships with clients that have the talent, ambition and vision to create a sustainable, meaningful brand. Our boutique approach to management helps clients operate at a high level in multiple fields.” What do you think about this new strategy of maximizing athlete's marketing potential? Be specific with your thoughts. In paragraph # 2, talk about your favorite athlete and his/her possibilities with a company like Lineage Interactive. If you were Mr. Rodriguez, how would you attempt to maximize the athlete's marketing potential? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Tuesday, May 25, 2010
Block 2: Sports & Entertainment Marketing Blog Entry # 13 (25 points)
From Advertisng Age...
Why Market Size Won't Matter for LeBron James' Endorsements
Signing With a Team Like New York Knicks Is Said to Do Nothing to Inflate MVP's Value
CHICAGO (AdAge.com) -- LeBron James may or may not sign with the New York Knicks this summer, but -- contrary to a much-asserted bit of conventional wisdom -- Madison Avenue isn't going to factor in the decision.
"You can make more money playing in New York by far than you can in Cleveland," reads New York magazine's desperate plea for the sought-after free agent's services.
Read the rest of the article.
http://adage.com/article?article_id=144037
After reading the full article, in a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your thoughts and opinion of the article. Do you think where LeBron James plays will have an affect on his endorsement opportunities? Yes or no? Why? Be specific with your thoughts. In paragraph # 2, give your opinions on endorsements. Why do you think some athletes or entertainers are more marketable than others? Do you feel that consumers really pay more attention to products that are associated with a celebrity endorsor? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Signing With a Team Like New York Knicks Is Said to Do Nothing to Inflate MVP's Value
CHICAGO (AdAge.com) -- LeBron James may or may not sign with the New York Knicks this summer, but -- contrary to a much-asserted bit of conventional wisdom -- Madison Avenue isn't going to factor in the decision.
"You can make more money playing in New York by far than you can in Cleveland," reads New York magazine's desperate plea for the sought-after free agent's services.
Read the rest of the article.
http://adage.com/article?article_id=144037
After reading the full article, in a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your thoughts and opinion of the article. Do you think where LeBron James plays will have an affect on his endorsement opportunities? Yes or no? Why? Be specific with your thoughts. In paragraph # 2, give your opinions on endorsements. Why do you think some athletes or entertainers are more marketable than others? Do you feel that consumers really pay more attention to products that are associated with a celebrity endorsor? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block 1: Sports & Entertainment Marketing Blog Entry # 13 (25 points)
From Advertisng Age...
Why Market Size Won't Matter for LeBron James' Endorsements
Signing With a Team Like New York Knicks Is Said to Do Nothing to Inflate MVP's Value
CHICAGO (AdAge.com) -- LeBron James may or may not sign with the New York Knicks this summer, but -- contrary to a much-asserted bit of conventional wisdom -- Madison Avenue isn't going to factor in the decision.
"You can make more money playing in New York by far than you can in Cleveland," reads New York magazine's desperate plea for the sought-after free agent's services.
Read the rest of the article.
http://adage.com/article?article_id=144037
After reading the full article, in a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your thoughts and opinion of the article. Do you think where LeBron James plays will have an affect on his endorsement opportunities? Yes or no? Why? Be specific with your thoughts. In paragraph # 2, give your opinions on endorsements. Why do you think some athletes or entertainers are more marketable than others? Do you feel that consumers really pay more attention to products that are associated with a celebrity endorsor? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry
Signing With a Team Like New York Knicks Is Said to Do Nothing to Inflate MVP's Value
CHICAGO (AdAge.com) -- LeBron James may or may not sign with the New York Knicks this summer, but -- contrary to a much-asserted bit of conventional wisdom -- Madison Avenue isn't going to factor in the decision.
"You can make more money playing in New York by far than you can in Cleveland," reads New York magazine's desperate plea for the sought-after free agent's services.
Read the rest of the article.
http://adage.com/article?article_id=144037
After reading the full article, in a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your thoughts and opinion of the article. Do you think where LeBron James plays will have an affect on his endorsement opportunities? Yes or no? Why? Be specific with your thoughts. In paragraph # 2, give your opinions on endorsements. Why do you think some athletes or entertainers are more marketable than others? Do you feel that consumers really pay more attention to products that are associated with a celebrity endorsor? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry
Monday, May 10, 2010
Block # 3: Advanced Sports & Entertainment Marketing Blog Entry # 10 (25 points)
by Darren Rovel, CNBC Sports Reporter
After a bad loss to the Los Angeles Galaxy, the Seattle Sounders said they’d refund their season ticket holders for the game because of how poorly the team played.
The idea reportedly came from a player, Steve Zakuani, who said that the fans shouldn’t have to pay. Remarkably, the Sounders soon announced that the game would in fact be refunded to the team’s 32,000 season ticket holders.
Read the rest of the article here.
http://www.cnbc.com/id/37063718
In a two paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, what are your general thoughts on this type of guarantee? If you were the owner of a sports franchise, would you support an idea like this? Why or why not? Be specific with your thoughts. In paragraph # 2, discuss which sport to you think think this policy would work best with? Why? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block # 2: Sports & Entertainment Marketing Blog Entry # 11 (25 points)
by Darren Rovel, CNBC Sports Reporter
After a bad loss to the Los Angeles Galaxy, the Seattle Sounders said they’d refund their season ticket holders for the game because of how poorly the team played.
The idea reportedly came from a player, Steve Zakuani, who said that the fans shouldn’t have to pay. Remarkably, the Sounders soon announced that the game would in fact be refunded to the team’s 32,000 season ticket holders.
Read the rest of the article here.
http://www.cnbc.com/id/37063718
In a two paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, what are your general thoughts on this type of guarantee? If you were the owner of a sports franchise, would you support an idea like this? Why or why not? Be specific with your thoughts. In paragraph # 2, discuss which sport to you think think this policy would work best with? Why? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block # 1: Sports & Entertainment Marketing Blog Entry # 12 (25 points)
By Darren Rovel, CNBC Sports Reporter
After a bad loss to the Los Angeles Galaxy, the Seattle Sounders said they’d refund their season ticket holders for the game because of how poorly the team played.
The idea reportedly came from a player, Steve Zakuani, who said that the fans shouldn’t have to pay. Remarkably, the Sounders soon announced that the game would in fact be refunded to the team’s 32,000 season ticket holders.
Read the rest of the article here.
http://www.cnbc.com/id/37063718
In a two paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, what are your general thoughts on this type of guarantee? If you were the owner of a sports franchise, would you support an idea like this? Why or why not? Be specific with your thoughts. In paragraph # 2, discuss which sport to you think think this policy would work best with? Why? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Wednesday, April 28, 2010
Block 1: Sports & Entertainment Marketing Blog Entry # 10 (25 points)
Lance Armstrong's life has been defined by his against all odds cancer battle and his seven consecutive Tour De France wins that boosted his profile not only as one of the greatest athletes of all time, but as the most identifiable person in the world in cancer's fight, both symbolically and financially.
Continue to read the rest of the article.
http://www.cnbc.com/id/36822988
After reading the article, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss your thoughts about the article and how Lance Armstrong is marketing himself professionally. In paragraph # 2, provide your thoughts about endorsement deals in general. Are they are good thing? A bad thing? Who benefits the most? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block 2: Sports & Entertainment Marketing Blog Entry # 10 (25 points)
Lance Armstrong's life has been defined by his against all odds cancer battle and his seven consecutive Tour De France wins that boosted his profile not only as one of the greatest athletes of all time, but as the most identifiable person in the world in cancer's fight, both symbolically and financially.
Continue to read the rest of the article.
http://www.cnbc.com/id/36822988
After reading the article, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss your thoughts about the article and how Lance Armstrong is marketing himself professionally. In paragraph # 2, provide your thoughts about endorsement deals in general. Are they are good thing? A bad thing? Who benefits the most? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block 3: Advanced Sports & Entertainment Marketing Blog Entry # 9 (25 points)
Craftsman Brand to Produce Officially Licensed Major League Baseball Tools, Storage Units and Lawn and Garden EquipmentNEW YORK, April 26 /PRNewswire-FirstCall/ --The Craftsman brand announced today that Major League Baseball Properties has added Craftsman to an already formidable lineup of companies providing Officially Licensed Products. The four-year deal allows Craftsman to feature the logos of Major League Baseball and its 30 Clubs on products including hand tools, power tools, tool storage and lawn and garden tools and equipment.
"Craftsman, Sears, and Baseball have been American icons for generations," said Howard Smith, Senior Vice President, Licensing, Major League Baseball. "The addition of Major League Baseball products from Craftsman is a perfect fit, and we know our fans will be excited by this unique relationship and the innovative way that we are able to offer branded products of the highest caliber."
"We're thrilled to be working with MLB and to introduce Major League Baseball-Craftsman products," said Kris Malkoski, Vice President and General Manager of the Craftsman brand for Sears Holdings. "We know that Craftsman consumers are very passionate about our brand in much the same way MLB fans are about 'their' teams, and the agreement with MLB is another way that Craftsman is bringing innovative products to our customers and their devout counterparts who are Major League Baseball fans. All of the tools and products alike will be permanently branded with the logos of Major League Baseball, providing all of the innovation, reliability and trust in your hands that is Craftsman." Malkoski added.
All Craftsman hand tools are backed by a lifetime warranty, which means from Spring Training to the Fall Classic and all throughout the off-season, you can turn to Craftsman to enjoy your team, at the top of its game, for a wide range of projects. It might be the only thing rival baseball fans can agree upon -- Craftsman tools are ready for any project season after season.
Whether you put them to the test, or keep a separate set in pristine condition to display your allegiance, these tools are sure to be a hit with collectors and project enthusiasts alike.
For more than 80 years, Craftsman hand tools, power tools, lawn and garden equipment and garage storage units have been at the center of innovative garages and workrooms across America. Craftsman was ranked as the most trusted tool brand in America in the 2008 Harris Interactive Equitrend Brand Study.
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss the benefits of this licensing deal for Craftsman and for Major League Baseball. In paragraph # 2, provide another example of licesing in sports and entertainment. Discuss the licensing deal you are familiar with and the benefits each of the organizations receive from the agreeement. Be specific with your thoughts.
Please sign you name to the bottom of you blog entry.
Wednesday, April 21, 2010
Block # 2: Sports & Entertainment Marketing Blog Entry # 9 (25 points)
From Brand Channel...
No more Mr. Nice Guy (Mouse).
Far away in a secret lair (corporate park, rather), Mickey Mouse is undergoing a massive regeneration. Feared to be seen as a corporate overlord rather than an adorable, fun-loving cartoon brand, Disney has ventured into the world of brand rejuvination and begun to liven up the Mouse for a new generation of children and consumers.
The new Mickey will be slowly unveiled. First glimse will be in the video game Epic Mickey for the Nintendo Wii, due out next year. As the New York Times describes it, the game will "show the character's darker side." Our new Mickey is multifaceted, and can be at times "cantankerous and cunning, as well as heroic, as he traverses a forbidding wasteland."
But executives at Disney are treading carefully, afraid to tinker with their $5 billion cash mouse. The industry agrees: "There’s a distinct risk of alienating your core consumer when you tweak a sacred character,” said Matt Britton, managing partner of brand consultancy Mr. Youth.
Not to worry: "Mickey is never going to be evil or go around killing people,” according to game developer Warren Spector.
Mickey's popularity in the United States has begun to wane. He's been crowded out of children's hearts by growing competition from Nickelodeon, Pixar, and Dreamworks characters and personalities. Executives consider the rebrand of Mickey's personality necessary to remain relevant in the marketplace.
The recent success of the dark children's tale Where The Wild Things Are may provide a roadmap for Disney, proving that multiple generations can embrace a timeless tale that at times, gets a little scary, but remains good.
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph #1, what do you think about Disney's ideas on rebranding Mickey Mouse? Should they keep their hands off of Mickey, or does future success depend on todays intervention? Be specific with your thoughts. In paragraph # 2, discuss the risks involved when a company decides to rebrand. List at least 2 risks and why they are risks? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block # 1: Sports & Entertainment Marketing Blog Entry # 9 (25 points)
From Brand Channel...
No more Mr. Nice Guy (Mouse).
Far away in a secret lair (corporate park, rather), Mickey Mouse is undergoing a massive regeneration. Feared to be seen as a corporate overlord rather than an adorable, fun-loving cartoon brand, Disney has ventured into the world of brand rejuvination and begun to liven up the Mouse for a new generation of children and consumers.
The new Mickey will be slowly unveiled. First glimse will be in the video game Epic Mickey for the Nintendo Wii, due out next year. As the New York Times describes it, the game will "show the character's darker side." Our new Mickey is multifaceted, and can be at times "cantankerous and cunning, as well as heroic, as he traverses a forbidding wasteland."
But executives at Disney are treading carefully, afraid to tinker with their $5 billion cash mouse. The industry agrees: "There’s a distinct risk of alienating your core consumer when you tweak a sacred character,” said Matt Britton, managing partner of brand consultancy Mr. Youth.
Not to worry: "Mickey is never going to be evil or go around killing people,” according to game developer Warren Spector.
Mickey's popularity in the United States has begun to wane. He's been crowded out of children's hearts by growing competition from Nickelodeon, Pixar, and Dreamworks characters and personalities. Executives consider the rebrand of Mickey's personality necessary to remain relevant in the marketplace.
The recent success of the dark children's tale Where The Wild Things Are may provide a roadmap for Disney, proving that multiple generations can embrace a timeless tale that at times, gets a little scary, but remains good.
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph #1, what do you think about Disney's ideas on rebranding Mickey Mouse? Should they keep their hands off of Mickey, or does future success depend on todays intervention? Be specific with your thoughts. In paragraph # 2, discuss the risks involved when a company decides to rebrand. List at least 2 risks and why they are risks? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block # 3: Advanced Sports & Entertainment Marketing Blog Entry # 8 (25 points)
ORLANDO, Fla. (AP) — Tim Tebow's marketing power is already reaching its potential, even if his NFL future isn't quite so certain.
When Tebow strolled through a gym recently with a five-man entourage for an EA Sports video game photo session, the polarizing figure drew stares from people and clicks from cell-phone cameras. Toddlers jumped when he passed the day care center, nudging their noses against the windows. Even they seemed to recognize his appeal was something special.
Continue to read the rest of the article.
http://www.latimes.com/sports/football/nfl/wire/sns-ap-fbn-marketing-tebow,0,2981870,full.story
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss the attributes that you feel makes an athlete "marketable" and attractive to a company. In paragraph # 2, provide your thoughts on whether or not teams should draft a player based on marketing star power. If you were the owner of an NFL team, what would be your policy? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Monday, April 19, 2010
Sports & Entertainment Marketing Project Videos
Check them out! Great job everyone.
http://www.youtube.com/watch?v=JcbqqbMIBKU (NIKE Basketball Shoes)
http://www.youtube.com/watch?v=DAyfEGSJqfs (Record Label)
http://www.youtube.com/watch?v=9V1stCH7xN0 (STX)
http://www.youtube.com/watch?v=s-UoRHwxP_s (NIKE Assasins)
http://www.youtube.com/watch?v=vPbKqeAohN0 (Jordans)
http://www.youtube.com/watch?v=FaaGNFby_74 (Gatorade)
http://www.youtube.com/watch?v=AoF4COzaQHo (Very Fine Lemonade)
Wednesday, April 14, 2010
Nationals Park Field Trip (April 14th, 2010)
Here is the link for some pictures. More pictures to come...
http://picasaweb.google.com/ehsmktgteach/NationalsParkFieldTrip#
Tuesday, April 13, 2010
Block # 3: Sports & Entertainment Marketing Blog Entry # 7 (25 points)
It's Crunch Time for Brand -- and CEO D'Amore -- as Sports Drink Looks to Acrobats, Surfers to Reverse 15% Fall
The pressure is on Gatorade to perform this year, following a tough 2009 that had analysts, beverage industry watchers and the ad industry believing the granddaddy of sports drinks had lost its mojo.
Read the rest of the article:
http://adage.com/article?article_id=143217
After reading the article, in a two paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, what do you think about Gatorade shifting its advertsing campaign message? "While last year's campaign was focused on image, this year's push will need to focus on educating consumers about the changes to the product lineup". Be specific with your thoughts. In paragraph # 2, discuss your thoughts on Gatarade's effort to attract teens to their products. Being a teenager, are they going about it in right way? Do you think they will be successful in their marketing efforts? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block # 1: Sports & Entertainment Marketing Blog Entry # 8 (25 points)
It's Crunch Time for Brand -- and CEO D'Amore -- as Sports Drink Looks to Acrobats, Surfers to Reverse 15% Fall
The pressure is on Gatorade to perform this year, following a tough 2009 that had analysts, beverage industry watchers and the ad industry believing the granddaddy of sports drinks had lost its mojo.
Read the rest of the article:
http://adage.com/article?article_id=143217
After reading the article, in a two paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, what do you think about Gatorade shifting its advertsing campaign message? "While last year's campaign was focused on image, this year's push will need to focus on educating consumers about the changes to the product lineup". Be specific with your thoughts. In paragraph # 2, discuss your thoughts on Gatarade's effort to attract teens to their products. Being a teenager, are they going about it in right way? Do you think they will be successful in their marketing efforts? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block # 2: Sports & Entertainment Marketing Blog Entry # 8 (25 points)
It's Crunch Time for Brand -- and CEO D'Amore -- as Sports Drink Looks to Acrobats, Surfers to Reverse 15% Fall
The pressure is on Gatorade to perform this year, following a tough 2009 that had analysts, beverage industry watchers and the ad industry believing the granddaddy of sports drinks had lost its mojo.
Read the rest of the article:
http://adage.com/article?article_id=143217
After reading the article, in a two paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, what do you think about Gatorade shifting its advertsing campaign message? "While last year's campaign was focused on image, this year's push will need to focus on educating consumers about the changes to the product lineup". Be specific with your thoughts. In paragraph # 2, discuss your thoughts on Gatarade's effort to attract teens to their products. Being a teenager, are they going about it in right way? Do you think they will be successful in their marketing efforts? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Tuesday, April 6, 2010
Block # 3: Advanced Sports & Entertainment Marketing Blog Entry # 7 (25 points)
Holds news conference that reveals very little
While acknowledging he made some "incredibly poor decisions" in his personal life, Tiger Woods still thinks he can win the Masters -- even coming back from a five-month layoff.
"Nothing's changed," Woods said Monday during an extraordinary 35-minute news conference at Augusta National. "I'm going to go out there and try to win this thing." In his first full-fledged session with the media since his life fell apart, Woods entered the interview room with a smile on his face and stopped to hug one of the green-jacketed club members, Ron Townsend.
Woods again took full blame for his personal failings, but stopped short of providing many new details. He wouldn't say why he entered rehab for 45 days nor would he go into specifics about his infamous Thanksgiving night car crash, other than to say it took five stitches to close a lip wound.
Read the rest of the article below.
http://www.bnd.com/2010/04/06/1203786/woods-says-hes-coming-back-to.html
After reading the article, in a 2 paragraph response (at least 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss your feelings on how Tiger has handled this unfortunate situation since Thanksgiving. If you were his agent, would you have advised him the same way? Why or why not? Be specific in your thoughts. In paragraph # 2, discuss the importance of an athlete's or entertainer's image. Why is it so important to maintain a good image? Does image really matter in an athete's or entertainer's success? Be specific in your thoughts.
Please sign your name to the bottom of your blog entry.
Tuesday, March 23, 2010
Block 3: Advanced Sports & Entertainment Marketing Blog Entry # 5 (25 points)
Restaurants and retailers are hoping to cash in on the “madness” from this year’s NCAA men’s basketball tournament. Pizza places, chili parlors and even suppliers of ice cream are looking to boost sales as a result of the popular tournament, which kicks off March 18. E-mail alerts to customers offering “Bracket Busting” deals and specials have been bouncing around cyberspace all week.
Continue to read the rest of the article.
http://dayton.bizjournals.com/dayton/stories/2010/03/15/daily23.html
In a 2 paragraph response (5 sentences minimum for each paragraph), provide your answers to the following questions. In paragraph # 1, discuss your views on the article. Is is smart for a restaurant to try and capitalize on a major sporting event like March Madness? Why or why not? Are there any potential drawbacks for a large company like Papa Johns sending out so many promotional reminders and promoting their products so much? In paragraph # 2, discuss your thoughts about the "little guy" restaurant going up against the "big guy" in Papa Johns. Does the smaller restaurant chain have a chance to win over new customers? Why or why not? What specific marketing strategies would be effective in trying to win over new customers?
Please sign your name to the bottom of your blog entry.
Block 1: Sports & Entertainment Marketing Blog Entry # (25 points)
Ready for March Madness? How about sneaker madness? That’s the tournament without network television coverage or office betting pools that plays out every year as avid collectors debate the merits of swooshes and stripes and just have to get their hands — err, feet — in the latest shoes sported by the NCAA basketball teams. The brackets are up at SneakerNews.com.
The pick this year? The more old school the better. Sole Collector, a print magazine devoted to sneaker style, has a weekly poll that indicates Jordan VI Retros are the shoe of choice among die-hard aficionados (emphasis on the retro here).
Contine to read the rest of the article.
http://industry.bnet.com/retail/10008097/march-madness-unleashes-a-fashion-competiton-nike-vs-adidas-may-the-best-sneaker-win/
In a 2 paragraph response (5 sentences minimum for each paragraph), provide your answers to the following questions. In paragraph # 1, discuss which company (Nike or Addidas) you feel has a better hold on the overall sneaker market for ages 12 - 35? Why? Provide reasons and be specific. In paragraph # 2, discuss which company you feel does a better job at marketing their sneakers. Why? Provide reasons and be specific.
Please sign your name to the bottom of your blog entry.
Block 2: Sports & Entertainment Marketing Blog Entry # 6 (25 points)
Ready for March Madness? How about sneaker madness? That’s the tournament without network television coverage or office betting pools that plays out every year as avid collectors debate the merits of swooshes and stripes and just have to get their hands — err, feet — in the latest shoes sported by the NCAA basketball teams. The brackets are up at SneakerNews.com.
The pick this year? The more old school the better. Sole Collector, a print magazine devoted to sneaker style, has a weekly poll that indicates Jordan VI Retros are the shoe of choice among die-hard aficionados (emphasis on the retro here).
Contine to read the rest of the article.
http://industry.bnet.com/retail/10008097/march-madness-unleashes-a-fashion-competiton-nike-vs-adidas-may-the-best-sneaker-win/
In a 2 paragraph response (5 sentences minimum for each paragraph), provide your answers to the following questions. In paragraph # 1, discuss which company (Nike or Addidas) you feel has a better hold on the overall sneaker market for ages 12 - 35? Why? Provide reasons and be specific. In paragraph # 2, discuss which company you feel does a better job at marketing their sneakers. Why? Provide reasons and be specific.
Please sign your name to the bottom of your blog entry.
Tuesday, March 16, 2010
Block 3: Advanced Sports & Entertainment Marketing Blog Entry # 4 (25 points)
The "Big Dance." 65 teams in a single elimination "knockout" tournament spread over three weekends in March and April. Games are held at predetermined neutral sites across the country. The big economic news here is that this could be the last year of the much-loved 65 team format, which has been in place since 2001. The tournament had a 64 team format from 1985-2000. The NCAA generates about 90% of its operating revenue from the massive 13 year, $6 billion contract with CBS to televise this tournament. The NCAA/CBS contract is in year 10, and the NCAA has an opt-out clause following this year's tournament broadcast. Much speculation revolves around the NCAA exercising that option, putting the broadcast rights for future tournaments up for bid, and expanding the field to as many as 96 teams. A new auction and expanded field could substantially increase the value of the contract. The NCAA seems to have a strong incentive to change the format.
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss the pros and cons for NCAA tournament expansion to potentially 96 teams. Is this potential product development change a good or bad thing? Why or why not? Who would expansion benefit? Be specific in your thoughts. In paragraph # 2, although not mentioned in the introduction above, discuss how you feel about the the NCAA tournament being the only event where games can be seen live on the internet. Is it a good or bad thing? Good or bad for who? Hint. It's not all about the fans sometimes. Is anyone or anything else affected by this marketing strategy?
Please sign your name to the bottom of your blog entry.
Block 1: Sports & Entertainment Marketing Blog Entry # 4 (25 points)
From...dailycontributor.com
“Avatar” had the monopoly of the Imax theaters for about three months since it was released but saw its take dwindle when Tim Burton’s “Alice in Wonderland” opened on March 5. Cameron had said earlier that he has up to 40 minutes of additional materials that can be easily included to a theatrical reissue or DVD release of “Avatar.” However, the director would probably limit additional scenes to about ten minutes in order to keep “Avatar” within the 170-minute limit for a movie to be shown in analog Imax theaters. The original version of “Avatar” is 160 minutes long.
Please sign your name to the bottom of your blog entry.
Can’t get enough of “Avatar”? James Cameron thinks so, hence the director is planning to re-release the film this summer. Reports said Cameron and 20th Century Fox officials are planning to re-release “Avatar” in mostly Imax theaters. Not only that, Cameron is reportedly also considering adding scenes that did not make the final cut.
“Avatar” had the monopoly of the Imax theaters for about three months since it was released but saw its take dwindle when Tim Burton’s “Alice in Wonderland” opened on March 5. Cameron had said earlier that he has up to 40 minutes of additional materials that can be easily included to a theatrical reissue or DVD release of “Avatar.” However, the director would probably limit additional scenes to about ten minutes in order to keep “Avatar” within the 170-minute limit for a movie to be shown in analog Imax theaters. The original version of “Avatar” is 160 minutes long.
“Avatar” has grossed $ 712.5 million domestically, while international earnings has reached $ 1.9 billion as of March 4. A 2D version of the film is expected to be released as early as next month while a 3D version on Blu-ray disc could come in fall.
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, give your thoughts about Avatar coming back to the theatres this summer. Have people had enough? Why or why not? Do you feel that adding another 40 minutes to an already 160 minute film is to much? Why or why not? In paragraph # 2, discuss the marketing activities that you have seen for Avatar. From what you have seen, what do you think is the most effective. Use your knowledge of the 5 P's and the 9 functions of marketing to address this question.
Please sign your name to the bottom of your blog entry.
Block 2: Sports & Entertainment Marketing Blog Entry # 4 (25 points)
From...dailycontributor.com
Can’t get enough of “Avatar”? James Cameron thinks so, hence the director is planning to re-release the film this summer. Reports said Cameron and 20th Century Fox officials are planning to re-release “Avatar” in mostly Imax theaters. Not only that, Cameron is reportedly also considering adding scenes that did not make the final cut.
“Avatar” had the monopoly of the Imax theaters for about three months since it was released but saw its take dwindle when Tim Burton’s “Alice in Wonderland” opened on March 5. Cameron had said earlier that he has up to 40 minutes of additional materials that can be easily included to a theatrical reissue or DVD release of “Avatar.” However, the director would probably limit additional scenes to about ten minutes in order to keep “Avatar” within the 170-minute limit for a movie to be shown in analog Imax theaters. The original version of “Avatar” is 160 minutes long.
“Avatar” has grossed $ 712.5 million domestically, while international earnings has reached $ 1.9 billion as of March 4. A 2D version of the film is expected to be released as early as next month while a 3D version on Blu-ray disc could come in fall.
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, give your thoughts about Avatar coming back to the theatres this summer. Have people had enough? Why or why not? Do you feel that adding another 40 minutes to an already 160 minute film is to much? Why or why not? In paragraph # 2, discuss the marketing activities that you have seen for Avatar. From what you have seen, what do you think is the most effective. Use your knowledge of the 5 P's and the 9 functions of marketing to address this question.
Please sign your name to the bottom of your blog entry.
“Avatar” had the monopoly of the Imax theaters for about three months since it was released but saw its take dwindle when Tim Burton’s “Alice in Wonderland” opened on March 5. Cameron had said earlier that he has up to 40 minutes of additional materials that can be easily included to a theatrical reissue or DVD release of “Avatar.” However, the director would probably limit additional scenes to about ten minutes in order to keep “Avatar” within the 170-minute limit for a movie to be shown in analog Imax theaters. The original version of “Avatar” is 160 minutes long.
“Avatar” has grossed $ 712.5 million domestically, while international earnings has reached $ 1.9 billion as of March 4. A 2D version of the film is expected to be released as early as next month while a 3D version on Blu-ray disc could come in fall.
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, give your thoughts about Avatar coming back to the theatres this summer. Have people had enough? Why or why not? Do you feel that adding another 40 minutes to an already 160 minute film is to much? Why or why not? In paragraph # 2, discuss the marketing activities that you have seen for Avatar. From what you have seen, what do you think is the most effective. Use your knowledge of the 5 P's and the 9 functions of marketing to address this question.
Please sign your name to the bottom of your blog entry.
Wednesday, March 10, 2010
Block # 1: Sports & Entertainment Marketing Blog # 4 (25 points)
It's that time of year again. The NCAA college basketball season is winding down and the big event, coined "March Madness" is right around the corner. Each year, the top 65 mens and womens college basketball teams compete in a highly publicized tournament that take place during the month of March and into the beginning of April. Cities bid big money on the opportunity to host mini tournaments based on tournament seedings all leading up to the "Final Four" teams that play over three days in selected city.
The tournaments have become part of our culture with many people of all ages following the game results during the daytime at school and work and at night on television. There is a lot money that is wagered between friends and at the office as everyone and anyone is filling out their tournament "brackets".
An aspect of the tournament impact that goes unnoticed is the loss of worker productivity on the job while employees are updating their brackets and following the games live on television.
Read the article link below:
http://www.ibj.com/ncaa-tournament-may-cost-employers-18b-in-lost-work/PARAMS/article/18557
In 2 paragraphs (at least 5 sentences for each paragraph), respond the following questions. In paragraph # 1 (a minimum of 5 sentences) give your thoughts on the article? In paragraph # 2 (a minimumm of 5 sentences) consider this situation. You are the owner of a small business employing 25 people. You have computers set up with internet access and you are not at the business location all the time. What policies regarding the NCAA tournament would you employ to discourage the loss of worker productivity during the NCAA tournaments? Be specific.
Please sign your name to the bottom of your blog entry.
Block # 2: Sports & Entertainment Marketing Blog Entry # 4 (25 points)
It's that time of year again. The NCAA college basketball season is winding down and the big event, coined "March Madness" is right around the corner. Each year, the top 65 mens and womens college basketball teams compete in a highly publicized tournament that take place during the month of March and into the beginning of April. Cities bid big money on the opportunity to host mini tournaments based on tournament seedings all leading up to the "Final Four" teams that play over three days in selected city.
The tournaments have become part of our culture with many people of all ages following the game results during the daytime at school and work and at night on television. There is a lot money that is wagered between friends and at the office as everyone and anyone is filling out their tournament "brackets".
An aspect of the tournament impact that goes unnoticed is the loss of worker productivity on the job while employees are updating their brackets and following the games live on television.
Read the article link below:
http://www.ibj.com/ncaa-tournament-may-cost-employers-18b-in-lost-work/PARAMS/article/18557
In 2 paragraphs (at least 5 sentences for each paragraph), respond the following questions. In paragraph # 1 (a minimum of 5 sentences) give your thoughts on the article? In paragraph # 2 (a minimumm of 5 sentences) consider this situation. You are the owner of a small business employing 25 people. You have computers set up with internet access and you are not at the business location all the time. What policies regarding the NCAA tournament would you employ to discourage the loss of worker productivity during the NCAA tournaments? Be specific.
Please sign your name to the bottom of your blog entry.
Block # 3: Advanced Sports & Entertainment Marketing Blog # 3 (25 points)
The Economic Impact of a New Stadium...
As we learn about economics, one of the main topics we will focus on is the economic impact of building a new stadium. In the past few years, teams like the Dallas Cowboys, New York Yankees, and Philadelphia Phillies, have all benefited from a new stadium. In addition, the cities that these teams play in, have also experienced the economic impact of stadium construction.
In Oregon, there is a on-going campaign for an expansion MLB team and a new stadium for the team to play in.
Read the article link below:
http://www.oregonstadiumcampaign.com/impact.htm
Now that you have a background on Oregon's persuit of a team and a stadium, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1 (a minimum of 5 sentences), discuss the article and the economic benefits for the state of Oregon. In paragraph # 2 (in a minimum of 5 sentences), give your thoughts on cities building new sports and entertainment facilities. Is it a good thing? Why or why not? Be specific.
Please sign your name to the bottom of your blog entry.
Monday, March 8, 2010
2nd Annual EHS All Star Basketball Classic (March 5th, 2010)
Here is a link to view all the photos. Special thanks to April Nimjareansuk for taking such great photos!
Enjoy.
http://picasaweb.google.com/ehsmktgteach/2ndAnnualEHSAllStarBasketballClassic#
Wednesday, March 3, 2010
2nd Annual EHS All Star Basketball Classic (FCPS News Release)
Edison High Marketing Programs to Host All-Star Basketball Classic
http://commweb.fcps.edu/newsreleases/newsrelease.cfm?newsid=1367
Block 2: Sports & Entertainment Marketing Blog Entry # 3 (25 points)
According to the ESPN Sports Poll, conducted by TNS and Electronic Arts, more than a third of sports video game players say they spend as much or more time playing the game than they do following the same sport on television. Among these players, 75% of them said the in-game advertising helped reinforce the company's real world sponsorship.
Read the short article below and respond to the questions below.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122282
In paragraph # 1, in at least 5 sentences, discuss the video gaming culture. Who plays? What is popular? Do you play? Why or why not? In your opinion, is the video game industry a place where a company can do well? Why or why not? In paragraph # 2, in at least 5 sentences, discuss the information provided in the article. How do you feel about corporations having an advertising presence in video games? Do you think gamers pay attention? Why or why not?
Please sign your name to the bottom of your blog entry.
Block 1: Sports & Entertainment Marketing Blog Entry # 3 (25 points)
According to the ESPN Sports Poll, conducted by TNS and Electronic Arts, more than a third of sports video game players say they spend as much or more time playing the game than they do following the same sport on television. Among these players, 75% of them said the in-game advertising helped reinforce the company's real world sponsorship.
Read the short article below and respond to the questions below.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122282
In paragraph # 1, in at least 5 sentences, discuss the video gaming culture. Who plays? What is popular? Do you play? Why or why not? In your opinion, is the video game industry a place where a company can do well? Why or why not? In paragraph # 2, in at least 5 sentences, discuss the information provided in the article. How do you feel about corporations having an advertising presence in video games? Do you think gamers pay attention? Why or why not?
Please sign your name to the bottom of your blog entry.
Wednesday, February 24, 2010
Block 3: Advanced Sports & Entertainment Marketing Blog Entry # 2 (25 points)
http://www.sportsproductreview.com/
After taking a look at them for a few minutes and forming a quick opinion on them, respond to the following questions.
In paragraph # 1, in a minimum of 5 sentences, which of the 5 products reviewed on page 1 do you feel has the best chance of becoming a highly sought after product by it's target market? Why did you select this product over the others? In paragraph # 2, discuss what you feel is the most important part of the marketing mix (people, place, product, price, promotion) for a company to focus on when marketing a new product? Why?
Please sign your name to the bottom of your blog entry.
Block 2: Sports & Entertainment Marketing Blog Entry # 2 (25 points)
Marketing is the process of production, promotion, distribution, and selling, in order to satisfy the needs and wants of consumers. In the world of sports and entertainment, some coroporations will go great lengths to achieve their marketing goals. For example, a business may spend more than $3 million a year for a naming rights deal (FedEx Field)with a stadium. Read the article below and provide your response and reaction.
In paragraph # 1, in a minimum of 5 sentences, discuss Bridgestone Tires and how a naming rights deal could benefit their business. In paragraph # 2, in a minimum of 5 sentences, give your thoughts and opinions on naming rights deals in general. Do you feel they are worth the money? Why or why not? Do consumers pay attention? Why or why not? Is it a good marketing idea? Why or why not?
Block 1: Sports & Entertainment Marketing Blog Entry # 2 (25 points)
In the world of sports and entertainment, some coroporations will go great lengths to achieve their marketing goals. For example, a business may spend more than $3 million a year for a naming rights deal (FedEx Field)with a stadium. Read the article below and provide your response and reaction.
http://nashville.bizjournals.com/nashville/stories/2010/02/22/daily9.html
In paragraph # 1, in a minimum of 5 sentences, discuss Bridgestone Tires and how a naming rights deal could benefit their business. In paragraph # 2, in a minimum of 5 sentences, give your thoughts and opinions on naming rights deals in general. Do you feel they are worth the money? Why or why not? Do consumers pay attention? Why or why not? Is it a good marketing idea? Why or why not?
Please sign your name to the bottom of your blog entry.
Wednesday, February 17, 2010
Advanced Sports & Entertainment Marketing Blog Entry # 1 (25 points)
For Thursday blog entries, after attendance and other announcements, you will have 20 minutes to complete your blog entry reflection/response assignment. Once completed, please log off the computer and return to your seat.
As many of you know, the 2010 Winter Olympics begin this past week in Vancouver. Please visit the following link and read the ESPN article written by Howard Bryant. The article deals with the major differences in pay that some US Olympic athletes earn as compared to some other US Olympians.
In paragraph # 1, after reading the article, in a minimum 5 sentence paragraph, provide your comments and your thoughts.
http://sports.espn.go.com/olympics/winter/2010/columns/story?columnist=bryant_howard&id=4883638In paragraph # 2 (at least 5 sentences), please give your opinion on whether or not countries should be able to use professional athletes in certain events. For example, using NHL players for the Olympic hockey event. Explain and be specific.
Once you have completed your blog entry, please sign your name to the bottom.
Monday, February 1, 2010
Sports & Entertainment Marketing Blog Entry # 1 (25 points)
For Thursday blog entries, after attendance and other announcements, you will have 20 minutes to complete your blog entry reflection/response assignment. Once completed, please log off the computer and return to your seat.
Overview: Sports and Entertainment Marketing (SEM) can be defined several ways: SEM consists of all activities designed to meet the needs and wants of sport and entertainment consumers through exchange processes. The exchange process is simply paying money for a product or service. The industry is very broad. Sports, music, and television, are just some aspects of this huge industry. In a two paragraph response (5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss a sports or entertainment related product of service (team, ticket to an event, television show, singer, actor, sneaker, jersey, etc.) that you feel was "hot" in 2009. Why did you select this product or service? Why do you think it was so popular? In paragraph # 2, discuss a sports or entertainment product or service that is primed for a breakout year in 2010. Why do you feel this way? Be specific.
Please sign your name to the bottom of your blog entry.
Friday, January 8, 2010
Welcome to the Marketing Department!
You're finally here! Second semester is underway. I've been waiting for a while now to meet each of you. Welcome to Sports & Entertainment Marketing and the EHS marketing department. To begin, there are a few intended purposes of this blog site:
1. as a supplement resource to your blackboard.com site,
2. for students to complete weekly reflections on current marketing related topics,
3. to keep marketing students up to date on what is going on in the world of marketing.
4. to post EHS Marketing Department stuff! (DECA, Field Trips, events, etc.),
5. and whatever other uses I can think of as the class progresses.
Please keep in mind that all "posts" and "comments" will be monitored. All MY students will be required to register as a "follower" of this blog. Have fun with this and as always, please let me know how I can make our blog site better! I'm always open to your suggestions and ideas.Mr. Bodner
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