From Sports Business Daily...
Adidas Launching New Star Wars-Themed World Cup Spot Saturday
Adidas has "hijacked the cantina scene from the original 1977 Star Wars for its lavish World Cup advertisement," splicing stars including Galaxy MF David Beckham, musician Noel Gallagher and a "light saber-wielding Snoop Dogg into footage featuring Han Solo and Obi-Wan Kenobi," according to Mark Sweney of the GUARDIAN.
The commercial, via Sid Lee, Amsterdam, "will launch on TV during" Saturday's U.S.-England match on ITV1. The ad promotes the Adidas Originals brand and is "being seeded online ahead of its TV debut."
Adidas "had to seek permission from George Lucas's Lucasfilm for the rights to re-edit the Mos Eisley Cantina scene."
Watch the video...
After watching the short video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your overall impressions of the video. Relate your thoughts to "marketing" the World Cup. Does the commercial support the marketing efforts of the World Cup? How about Adidas? Be specific with your thoughts. In paragraph # 2, give your opinions on the overall marketing efforts of the World Cup. Are they doing a good job? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Tuesday, June 8, 2010
Block 1: Sports & Entertainment Marketing Blog Entry # 14 (25 points)
From Sports Business Daily...
Adidas Launching New Star Wars-Themed World Cup Spot Saturday
Adidas has "hijacked the cantina scene from the original 1977 Star Wars for its lavish World Cup advertisement," splicing stars including Galaxy MF David Beckham, musician Noel Gallagher and a "light saber-wielding Snoop Dogg into footage featuring Han Solo and Obi-Wan Kenobi," according to Mark Sweney of the GUARDIAN.
The commercial, via Sid Lee, Amsterdam, "will launch on TV during" Saturday's U.S.-England match on ITV1. The ad promotes the Adidas Originals brand and is "being seeded online ahead of its TV debut." Adidas "had to seek permission from George Lucas's Lucasfilm for the rights to re-edit the Mos Eisley Cantina scene."
Watch the video...
After watching the short video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your overall impressions of the video. Relate your thoughts to "marketing" the World Cup. Does the commercial support the marketing efforts of the World Cup? How about Adidas? Be specific with your thoughts. In paragraph # 2, give your opinions on the overall marketing efforts of the World Cup. Are they doing a good job? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Adidas Launching New Star Wars-Themed World Cup Spot Saturday
Adidas has "hijacked the cantina scene from the original 1977 Star Wars for its lavish World Cup advertisement," splicing stars including Galaxy MF David Beckham, musician Noel Gallagher and a "light saber-wielding Snoop Dogg into footage featuring Han Solo and Obi-Wan Kenobi," according to Mark Sweney of the GUARDIAN.
The commercial, via Sid Lee, Amsterdam, "will launch on TV during" Saturday's U.S.-England match on ITV1. The ad promotes the Adidas Originals brand and is "being seeded online ahead of its TV debut." Adidas "had to seek permission from George Lucas's Lucasfilm for the rights to re-edit the Mos Eisley Cantina scene."
Watch the video...
After watching the short video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your overall impressions of the video. Relate your thoughts to "marketing" the World Cup. Does the commercial support the marketing efforts of the World Cup? How about Adidas? Be specific with your thoughts. In paragraph # 2, give your opinions on the overall marketing efforts of the World Cup. Are they doing a good job? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Thursday, June 3, 2010
Block 3: Advanced Sports & Entertainment Marketing Blog Entry # 13 (25 points)
http://www.cnbc.com/id/15840232?video=1506682360&play=1
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, give your thoughts on the sporting goods industry as a whole. While the video claims store sales are rising and there are great deals to be had, what are you noticing when you visit a sporting goods store? Be specific with your thoughts. In paragraph # 2, write about a sporting goods retailer you feel does the best job marketing itself. What do they do well? What could they do better? Do you have a favorite? Why? Be specific with your thoughts. Please sign your name to the bottom of the blog entry.
Wednesday, June 2, 2010
Block 2: Sports & Entertainment Marketing Blog Entry # 14 (25 points)
From Darrren Rovel, CNBC Sports Business Reporter
Crons Enters Nutrition Space
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block 1: Sports & Entertainment Marketing Blog Entry # 14 (25 points)
From Darrren Rovel, CNBC Sports Business Reporter
Crons Enters Nutrition Space
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Thursday, May 27, 2010
Block # 3: Advanced Sports & Entertainment Marketing Blog Entry # 12 (25 points)
From Darren Rovel, Sports Business Reporter CNBC...
Athlete Social Media Value Could Be Realized Through Retail
In the late 90s, a company called Broadband Sports was signing athletes to Web site deals, with the idea being to empower the athlete to take control of their own brands by disseminating their own news and selling their own merchandise.
But, in the end, athletes weren’t really on board with writing about themselves frequently enough for fans to make their sites worthwhile destinations and the retail space never was fully developed.
Fast forward to today where a combination of factors have led to many athletes controlling the flow of their information more than ever before.
Social media sites like Facebook and Twitter have not only made it easier to put information out — full blogs need not apply anymore. But the athletes themselves are more into technology and understand the importance of connecting with their fan base virtually more than the last generation of athletes ever did.
Read the rest of the article.
http://www.cnbc.com/id/37362985
Now that you have read the article, next, check out the Lineage Interactive website. Make sure to look at the video. You may also want to browse and check out the careers section.
http://lineageinteractive.com/
In a two-paragraph response (a minimum of five sentences for each paragraph), answer the following questions. In paragraph # 1, discuss your thoughts about Lineage and their corporate mission statement "...to develop lifelong partnerships with clients that have the talent, ambition and vision to create a sustainable, meaningful brand. Our boutique approach to management helps clients operate at a high level in multiple fields.” What do you think about this new strategy of maximizing athlete's marketing potential? Be specific with your thoughts. In paragraph # 2, talk about your favorite athlete and his/her possibilities with a company like Lineage Interactive. If you were Mr. Rodriguez, how would you attempt to maximize the athlete's marketing potential? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
In the late 90s, a company called Broadband Sports was signing athletes to Web site deals, with the idea being to empower the athlete to take control of their own brands by disseminating their own news and selling their own merchandise.
But, in the end, athletes weren’t really on board with writing about themselves frequently enough for fans to make their sites worthwhile destinations and the retail space never was fully developed.
Fast forward to today where a combination of factors have led to many athletes controlling the flow of their information more than ever before.
Social media sites like Facebook and Twitter have not only made it easier to put information out — full blogs need not apply anymore. But the athletes themselves are more into technology and understand the importance of connecting with their fan base virtually more than the last generation of athletes ever did.
Read the rest of the article.
http://www.cnbc.com/id/37362985
Now that you have read the article, next, check out the Lineage Interactive website. Make sure to look at the video. You may also want to browse and check out the careers section.
http://lineageinteractive.com/
In a two-paragraph response (a minimum of five sentences for each paragraph), answer the following questions. In paragraph # 1, discuss your thoughts about Lineage and their corporate mission statement "...to develop lifelong partnerships with clients that have the talent, ambition and vision to create a sustainable, meaningful brand. Our boutique approach to management helps clients operate at a high level in multiple fields.” What do you think about this new strategy of maximizing athlete's marketing potential? Be specific with your thoughts. In paragraph # 2, talk about your favorite athlete and his/her possibilities with a company like Lineage Interactive. If you were Mr. Rodriguez, how would you attempt to maximize the athlete's marketing potential? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Tuesday, May 25, 2010
Block 2: Sports & Entertainment Marketing Blog Entry # 13 (25 points)
From Advertisng Age...
Why Market Size Won't Matter for LeBron James' Endorsements
Signing With a Team Like New York Knicks Is Said to Do Nothing to Inflate MVP's Value
CHICAGO (AdAge.com) -- LeBron James may or may not sign with the New York Knicks this summer, but -- contrary to a much-asserted bit of conventional wisdom -- Madison Avenue isn't going to factor in the decision.
"You can make more money playing in New York by far than you can in Cleveland," reads New York magazine's desperate plea for the sought-after free agent's services.
Read the rest of the article.
http://adage.com/article?article_id=144037
After reading the full article, in a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your thoughts and opinion of the article. Do you think where LeBron James plays will have an affect on his endorsement opportunities? Yes or no? Why? Be specific with your thoughts. In paragraph # 2, give your opinions on endorsements. Why do you think some athletes or entertainers are more marketable than others? Do you feel that consumers really pay more attention to products that are associated with a celebrity endorsor? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Signing With a Team Like New York Knicks Is Said to Do Nothing to Inflate MVP's Value
CHICAGO (AdAge.com) -- LeBron James may or may not sign with the New York Knicks this summer, but -- contrary to a much-asserted bit of conventional wisdom -- Madison Avenue isn't going to factor in the decision.
"You can make more money playing in New York by far than you can in Cleveland," reads New York magazine's desperate plea for the sought-after free agent's services.
Read the rest of the article.
http://adage.com/article?article_id=144037
After reading the full article, in a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your thoughts and opinion of the article. Do you think where LeBron James plays will have an affect on his endorsement opportunities? Yes or no? Why? Be specific with your thoughts. In paragraph # 2, give your opinions on endorsements. Why do you think some athletes or entertainers are more marketable than others? Do you feel that consumers really pay more attention to products that are associated with a celebrity endorsor? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
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