Block # 3: Advanced Sports & Entertainment Marketing Blog Entry # 8 (25 points)

Tim Tebow's Marketing Potential an Unusual NFL Draft Quality for Teams to Consider

ORLANDO, Fla. (AP) — Tim Tebow's marketing power is already reaching its potential, even if his NFL future isn't quite so certain.
When Tebow strolled through a gym recently with a five-man entourage for an EA Sports video game photo session, the polarizing figure drew stares from people and clicks from cell-phone cameras. Toddlers jumped when he passed the day care center, nudging their noses against the windows. Even they seemed to recognize his appeal was something special.

Continue to read the rest of the article.

http://www.latimes.com/sports/football/nfl/wire/sns-ap-fbn-marketing-tebow,0,2981870,full.story

In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, discuss the attributes that you feel makes an athlete "marketable" and attractive to a company.  In paragraph # 2, provide your thoughts on whether or not teams should draft a player based on marketing star power.  If you were the owner of an NFL team, what would be your policy?  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

Sports & Entertainment Marketing Project Videos

Check them out! Great job everyone.



http://www.youtube.com/watch?v=JcbqqbMIBKU (NIKE Basketball Shoes)

http://www.youtube.com/watch?v=DAyfEGSJqfs (Record Label)

http://www.youtube.com/watch?v=9V1stCH7xN0 (STX)

http://www.youtube.com/watch?v=s-UoRHwxP_s  (NIKE Assasins)

http://www.youtube.com/watch?v=vPbKqeAohN0 (Jordans)

http://www.youtube.com/watch?v=FaaGNFby_74 (Gatorade)

http://www.youtube.com/watch?v=AoF4COzaQHo (Very Fine Lemonade)

Nationals Park Field Trip (April 14th, 2010)

This was really fun!  I hope those of you who couldn't make it, can come next year.

Here is the link for some pictures.  More pictures to come...

http://picasaweb.google.com/ehsmktgteach/NationalsParkFieldTrip#

Block # 3: Sports & Entertainment Marketing Blog Entry # 7 (25 points)

What's a Sport? Gatorade Redefines to Broaden Target


It's Crunch Time for Brand -- and CEO D'Amore -- as Sports Drink Looks to Acrobats, Surfers to Reverse 15% Fall

The pressure is on Gatorade to perform this year, following a tough 2009 that had analysts, beverage industry watchers and the ad industry believing the granddaddy of sports drinks had lost its mojo.
Read the rest of the article:

http://adage.com/article?article_id=143217
After reading the article, in a two paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, what do you think about Gatorade shifting its advertsing campaign message? "While last year's campaign was focused on image, this year's push will need to focus on educating consumers about the changes to the product lineup". Be specific with your thoughts. In paragraph # 2, discuss your thoughts on Gatarade's effort to attract teens to their products. Being a teenager, are they going about it in right way? Do you think they will be successful in their marketing efforts? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.

Block # 1: Sports & Entertainment Marketing Blog Entry # 8 (25 points)

What's a Sport? Gatorade Redefines to Broaden Target

It's Crunch Time for Brand -- and CEO D'Amore -- as Sports Drink Looks to Acrobats, Surfers to Reverse 15% Fall

The pressure is on Gatorade to perform this year, following a tough 2009 that had analysts, beverage industry watchers and the ad industry believing the granddaddy of sports drinks had lost its mojo.

Read the rest of the article:

http://adage.com/article?article_id=143217

After reading the article, in a two paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, what do you think about Gatorade shifting its advertsing campaign message? "While last year's campaign was focused on image, this year's push will need to focus on educating consumers about the changes to the product lineup".  Be specific with your thoughts.  In paragraph # 2, discuss your thoughts on Gatarade's effort to attract teens to their products.  Being a teenager, are they going about it in right way?  Do you think they will be successful in their marketing efforts?  Be specific with your thoughts.

Please sign your name to the bottom of your blog entry.

Block # 2: Sports & Entertainment Marketing Blog Entry # 8 (25 points)

What's a Sport? Gatorade Redefines to Broaden Target

It's Crunch Time for Brand -- and CEO D'Amore -- as Sports Drink Looks to Acrobats, Surfers to Reverse 15% Fall

The pressure is on Gatorade to perform this year, following a tough 2009 that had analysts, beverage industry watchers and the ad industry believing the granddaddy of sports drinks had lost its mojo.

Read the rest of the article:

http://adage.com/article?article_id=143217

After reading the article, in a two paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, what do you think about Gatorade shifting its advertsing campaign message? "While last year's campaign was focused on image, this year's push will need to focus on educating consumers about the changes to the product lineup". Be specific with your thoughts. In paragraph # 2, discuss your thoughts on Gatarade's effort to attract teens to their products. Being a teenager, are they going about it in right way? Do you think they will be successful in their marketing efforts? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.

Block # 3: Advanced Sports & Entertainment Marketing Blog Entry # 7 (25 points)

Woods says he's coming back to win...
Holds news conference that reveals very little

While acknowledging he made some "incredibly poor decisions" in his personal life, Tiger Woods still thinks he can win the Masters -- even coming back from a five-month layoff. 

"Nothing's changed," Woods said Monday during an extraordinary 35-minute news conference at Augusta National. "I'm going to go out there and try to win this thing."  In his first full-fledged session with the media since his life fell apart, Woods entered the interview room with a smile on his face and stopped to hug one of the green-jacketed club members, Ron Townsend.

Woods again took full blame for his personal failings, but stopped short of providing many new details. He wouldn't say why he entered rehab for 45 days nor would he go into specifics about his infamous Thanksgiving night car crash, other than to say it took five stitches to close a lip wound.

Read the rest of the article below.

http://www.bnd.com/2010/04/06/1203786/woods-says-hes-coming-back-to.html

After reading the article, in a 2 paragraph response (at least 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, discuss your feelings on how Tiger has handled this unfortunate situation since Thanksgiving.  If you were his agent, would you have advised him the same way?  Why or why not?  Be specific in your thoughts.  In paragraph # 2, discuss the importance of an athlete's or entertainer's image.  Why is it so important to maintain a good image?  Does image really matter in an athete's or entertainer's success?  Be specific in your thoughts.

Please sign your name to the bottom of your blog entry.