Can’t get enough of “Avatar”? James Cameron thinks so, hence the director is planning to re-release the film this summer. Reports said Cameron and 20th Century Fox officials are planning to re-release “Avatar” in mostly Imax theaters. Not only that, Cameron is reportedly also considering adding scenes that did not make the final cut.
“Avatar” had the monopoly of the Imax theaters for about three months since it was released but saw its take dwindle when Tim Burton’s “Alice in Wonderland” opened on March 5. Cameron had said earlier that he has up to 40 minutes of additional materials that can be easily included to a theatrical reissue or DVD release of “Avatar.” However, the director would probably limit additional scenes to about ten minutes in order to keep “Avatar” within the 170-minute limit for a movie to be shown in analog Imax theaters. The original version of “Avatar” is 160 minutes long.
“Avatar” has grossed $ 712.5 million domestically, while international earnings has reached $ 1.9 billion as of March 4. A 2D version of the film is expected to be released as early as next month while a 3D version on Blu-ray disc could come in fall.
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, give your thoughts about Avatar coming back to the theatres this summer. Have people had enough? Why or why not? Do you feel that adding another 40 minutes to an already 160 minute film is to much? Why or why not? In paragraph # 2, discuss the marketing activities that you have seen for Avatar. From what you have seen, what do you think is the most effective. Use your knowledge of the 5 P's and the 9 functions of marketing to address this question.
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