From Sports Business Daily...
Adidas Launching New Star Wars-Themed World Cup Spot Saturday
Adidas has "hijacked the cantina scene from the original 1977 Star Wars for its lavish World Cup advertisement," splicing stars including Galaxy MF David Beckham, musician Noel Gallagher and a "light saber-wielding Snoop Dogg into footage featuring Han Solo and Obi-Wan Kenobi," according to Mark Sweney of the GUARDIAN.
The commercial, via Sid Lee, Amsterdam, "will launch on TV during" Saturday's U.S.-England match on ITV1. The ad promotes the Adidas Originals brand and is "being seeded online ahead of its TV debut."
Adidas "had to seek permission from George Lucas's Lucasfilm for the rights to re-edit the Mos Eisley Cantina scene."
Watch the video...
After watching the short video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your overall impressions of the video. Relate your thoughts to "marketing" the World Cup. Does the commercial support the marketing efforts of the World Cup? How about Adidas? Be specific with your thoughts. In paragraph # 2, give your opinions on the overall marketing efforts of the World Cup. Are they doing a good job? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Tuesday, June 8, 2010
Block 1: Sports & Entertainment Marketing Blog Entry # 14 (25 points)
From Sports Business Daily...
Adidas Launching New Star Wars-Themed World Cup Spot Saturday
Adidas has "hijacked the cantina scene from the original 1977 Star Wars for its lavish World Cup advertisement," splicing stars including Galaxy MF David Beckham, musician Noel Gallagher and a "light saber-wielding Snoop Dogg into footage featuring Han Solo and Obi-Wan Kenobi," according to Mark Sweney of the GUARDIAN.
The commercial, via Sid Lee, Amsterdam, "will launch on TV during" Saturday's U.S.-England match on ITV1. The ad promotes the Adidas Originals brand and is "being seeded online ahead of its TV debut." Adidas "had to seek permission from George Lucas's Lucasfilm for the rights to re-edit the Mos Eisley Cantina scene."
Watch the video...
After watching the short video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your overall impressions of the video. Relate your thoughts to "marketing" the World Cup. Does the commercial support the marketing efforts of the World Cup? How about Adidas? Be specific with your thoughts. In paragraph # 2, give your opinions on the overall marketing efforts of the World Cup. Are they doing a good job? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Adidas Launching New Star Wars-Themed World Cup Spot Saturday
Adidas has "hijacked the cantina scene from the original 1977 Star Wars for its lavish World Cup advertisement," splicing stars including Galaxy MF David Beckham, musician Noel Gallagher and a "light saber-wielding Snoop Dogg into footage featuring Han Solo and Obi-Wan Kenobi," according to Mark Sweney of the GUARDIAN.
The commercial, via Sid Lee, Amsterdam, "will launch on TV during" Saturday's U.S.-England match on ITV1. The ad promotes the Adidas Originals brand and is "being seeded online ahead of its TV debut." Adidas "had to seek permission from George Lucas's Lucasfilm for the rights to re-edit the Mos Eisley Cantina scene."
Watch the video...
After watching the short video, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, provide your overall impressions of the video. Relate your thoughts to "marketing" the World Cup. Does the commercial support the marketing efforts of the World Cup? How about Adidas? Be specific with your thoughts. In paragraph # 2, give your opinions on the overall marketing efforts of the World Cup. Are they doing a good job? Why or why not? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Thursday, June 3, 2010
Block 3: Advanced Sports & Entertainment Marketing Blog Entry # 13 (25 points)
http://www.cnbc.com/id/15840232?video=1506682360&play=1
In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, give your thoughts on the sporting goods industry as a whole. While the video claims store sales are rising and there are great deals to be had, what are you noticing when you visit a sporting goods store? Be specific with your thoughts. In paragraph # 2, write about a sporting goods retailer you feel does the best job marketing itself. What do they do well? What could they do better? Do you have a favorite? Why? Be specific with your thoughts. Please sign your name to the bottom of the blog entry.
Wednesday, June 2, 2010
Block 2: Sports & Entertainment Marketing Blog Entry # 14 (25 points)
From Darrren Rovel, CNBC Sports Business Reporter
Crons Enters Nutrition Space
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Block 1: Sports & Entertainment Marketing Blog Entry # 14 (25 points)
From Darrren Rovel, CNBC Sports Business Reporter
Crons Enters Nutrition Space
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
Upstart apparel brands don't usually see sports nutrition as a natural brand extension.
Unless you're Pat Cavanaugh, that is.
The former Pitt point guard who is chief executive of Crons, a team apparel manufacturer, has a brother who is an executive at GNC and a mother who is a nutritionist.
And while the company's core business of making uniforms will remain its bread and butter, Cavanaugh says that he thinks his protein bar business could be a $1 million business in 2011 —a bold prediction for a company that did roughly $2 million in sales last year.
Continue to read the rest of the article.
http://www.cnbc.com/id/37333036
In a two-paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss how you feel about Cron's chances of being successful with the Come Ready Performance Protein Bars. Good, not good? Why? Do they seem to have an edge on other companies like Power Bar? Why or why not? Be specific with your thoughts. In paragraph # 2, talk about the nutrition bar that you feel does the best job of marketing itself. What do they do so well? Do you feel there are any others that have been gaining ground and are on the rise? Be specific with your thoughts.
Please sign your name to the bottom of your blog entry.
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