ORLANDO, Fla. (AP) — Tim Tebow's marketing power is already reaching its potential, even if his NFL future isn't quite so certain.
When Tebow strolled through a gym recently with a five-man entourage for an EA Sports video game photo session, the polarizing figure drew stares from people and clicks from cell-phone cameras. Toddlers jumped when he passed the day care center, nudging their noses against the windows. Even they seemed to recognize his appeal was something special.
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In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, discuss the attributes that you feel makes an athlete "marketable" and attractive to a company. In paragraph # 2, provide your thoughts on whether or not teams should draft a player based on marketing star power. If you were the owner of an NFL team, what would be your policy? Be specific with your thoughts.
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I think the marketing of a player that is entering into the highest level of competition in his career is essential. The keys to finding a marketable athlete are very simple. The player has to have some type of story. the fans love the feel good stories and it is the companies job to find it. The player must also be or have star capability.
ReplyDeletePersonally i think it is very dumb to draft a player based on his marketability. The professional level should mean just what it says. The best players to help the organization should be drafted. First of all if your not drafting the best players than it is not likely that the organization will be sucessful. Secondly sucess brings marketability so even if the best players dont seem to have the best marketable potential they are likely to earn that through performance.
EJ Rogers
Marketable athletes are few and far between these days. The attributes that an athlete must have, have to be the same on and off the field. Integrity and accountability are two attributes that jump out at me when i hear the word marketable. Integrity meaning you are the same person to everyone and even when no one is looking, you are the same person. Accountable meaning you take responsibility for your team, and are able to bear the pressure that comes with being a leader. Leaders make the best marketable athletes because they are the face of their team.
ReplyDeleteIn the world we live in today, there is talent and size coming out of everywhere. So being an owner during the draft is relatively easy because you have the option to pick a great player with a great player instead of a great player with a crappy attitude. Drafting a marketable player is big, but at the end of the day you as an NFL owner have to win ball games.
~Knupp
I feel that a player that is getting drafted should almost have to get marketed. The players that are high first rounds always get signed with an company easy. But there are alot of others that can be can signed by smaller companies. The more an athlete is liked the better chance that they have to get signed by a company. A player that gets in alot of off field trouble is less likely to keep there marketing companies.
ReplyDeleteI feel that a team should draft a player becuase of there skills. Not how there are marketed. Saying that its not true teams draft players to but fans in the seats. If the player is an ok player with great marketing they will get drafted high. If you draft the best skills players they will bring in the marketing after the show that they are one of the great players.
There are many factors tthat tdetermine if an athelete is marketable or not. when an athlete is performing well or outstandingly he or she stands out in the sea of other athletes. Companies and other sponsors like to watch those athletes and sea how they do throught the rest of there time at school. Brady quinn is one of those athletes who do well in college but can't perform when it really matters on a professional level. he was sponsored EAMyoplex and when he wasn't doing well they changed there commercial and toook him out of it.
ReplyDeleteThe brady wuinn situation is a prime example of when an athlete gets cocky right out of college and doesn't try hard enough when he needs to play. some athletes do deserve to get these sponsors and the money that comes with it. then there ae those who just don't try and think they can make it on natural talent. natural talent has to be honed and refined for it to be used properly and to its fullest extent. if i were a NFL team owner then my rule would be that you can't have any until you prove that you deserve to have one. by practicing hard and playing harder.
There are many qualities a player must have in addition to being talented and or athletic. A good aspect to have is to be marketable. In my opinion, to be marketable, you have to have good people skills, be honest, be polite, and know how to present yourself. This will help the public identify with you and make you a favorite. Following these suggestions should make you very marketable.
ReplyDeleteIn my opinion, I do not think a player should be drafted because of his star market power. A player could be marketable, but have no talent. If I were the owner, i would pick based on skill and upside. Drafting based on anything else would seem pointless to me. That would defeat the purpose of the whole process.
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ReplyDeleteSeeing markatable athletes are slim to none.Finding attributes in an athlete is easy. The athlete must have a good reputation overall and also with the fans.The athlete also could be a star and that would attract alot of people to the market.
ReplyDeleteToday there is alot of athletes training to become the best their is in the sport that they play.Yes they should draft a NFL star so that way they could gain more money. They could gain alot way more money in ticket sales just by having that one NFL star.If I was an NFL owner I would draft the good players for my team. So that way the team could win more football games.
The attributes that I feel makes an athlete "marketable" and attractive to a company is the amount of succeess that the athlete has accomplished. If your successful there are a lot of things headed your way. People would love you and respect you for your respect. Fans love the athletes who excel and who are more noticed in the sport, im not saying they dont love the athletes who dont excel that well im just saying they love the athletes who do.
ReplyDeleteTo me I think you should not draft a player just because they have good marketing star power. I think you should draft a player on how they preform and what they player can bring to your team. I would also draft by looking at the players work ethic and dedication to the game. A good reason to draft player would be to see if that player can excel by playing against guys bigger and better than him/her. I think if you just draft players who have marketing star power your team and oragnization wouldn't be good.
Kjabbie10
In my perception there are two things that make an athlete marketable. An athlete might either be good at the sports or extremely portrays a good image towards the fans and to the all organization at large. This simply means the character of the athlete. Athletes who merely avoid involving themselves in issues that may raise questions in the public are usually more marketable than those who do not. Good image is an impact pertaining athlete’s marketability.
ReplyDeleteI think teams should draft athletes depending on there marketing power. Marketable athletes will tremendously change the team in matters pertaining ticket sales and ratings. If I was a Teams manager, I would put in place a strategy drafting players depending on their market power. A marketable sportsman marks the success and popularity of a team.
I think that you cant just be a great player to be marketable. You have to have good people skills, You have to be friendly and polite. You also have to know how to present yourself on and off the field. I think that if you have characteristics like these then many teams will want you to play for them.
ReplyDelete-Chris
I do not think that a team should draft a player because of his marketing power. I think that they should first see who is the best and then see who has the most marketing power. I think that if you draft someone solely on marketing power and not on skill then they might not help your team that much in the long run, i think that you should find a balance between both of them and draft that person.
There are many important attributes that make an athlete “marketable” and attractive to a company in order to further their careers. Being easy to work with is one because companies will need to feel comfortable when working with the athlete. Being dedicated to their career or sport is another because a lack of dedication portrays a careless attitude towards working with people that may be trying to help the athlete. Being honest and focused exemplifies the athlete’s image to the public and media which will lead to a positive outcome for the company as well. A clean image of the athlete is also necessary to being of some attraction to a company that may want to market them.
ReplyDeleteI don’t think that teams should draft a player based on marketing star power. Basing a player on marketing star power may cause them to ignore or fail to notice a much better player who may not have as much star power. I think focusing on that is a big mistake that many teams make and they often miss out on players that contribute a lot more to the team as well as the sport alone. If I were the owner of an NFL team, my policy would be to assure that each potential draft pick is chosen based on how well they play and how well they could be marketed. Everyone will have a fair chance at making the team regardless of what star power they may already have.
*Brittnee
There are alot of factors that determine if an athelete is marketable or not, and i think Tim Tebow has them all. When an athlete is performing well or outstandingly he or she stands out in the sea of other athletes. Aside from winning the Heisman Trophy, Tebow is one of teh greatest college players of all time. Companies and other sponsors have had their eyes on certain athletes, and see their potential and emprovement over their college carrer. Brady Quinn was one of those guys who balled out in college and was a bust in teh NFL, although he hasnt really had a chance. Early in his carreer Quinn was sponsored by EAMyoplex (sports drink,and when he wasnt performing they dropped him. I hope the same doesnt happen to Tebow.
ReplyDeleteI strongly think you should not draft a player just because they have good marketing. I think you should strictly draft a player on how they preform and what that player can bring to your team. I do see how some owners (Dan Snyder) gets athletes to sell tickets, but honestly people want the W instead. I would also draft by looking at the players work ethic and dedication to the game and his team. Personally i know when I go to games its to see a team not an individual, in hopes that the team wins. I think if you just draft players who are all about marketing, your teamwont be as good, opposed to focusing on your teams needs.
Rod Colley