Block 3: Advanced Sports & Entertainment Marketing Blog Entry # 2 (25 points)

New and innovative sports or entertainment related products hit the market all the time.  Some turn out to be the next best thing while others fall by the waistside and never make it.  Take a look at the "product review" link below and and examine these new products. 

http://www.sportsproductreview.com/

After taking a look at them for a few minutes and forming a quick opinion on them, respond to the following questions. 

In paragraph # 1, in a minimum of 5 sentences, which of the 5 products reviewed on page 1 do you feel has the best chance of becoming a highly sought after product by it's target market?  Why did you select this product over the others?  In paragraph # 2, discuss what you feel is the most important part of the marketing mix (people, place, product, price, promotion) for a company to focus on when marketing a new product?  Why?

Please sign your name to the bottom of your blog entry.

Block 2: Sports & Entertainment Marketing Blog Entry # 2 (25 points)

Marketing is the process of production, promotion, distribution, and selling, in order to satisfy the needs and wants of consumers.

In the world of sports and entertainment, some coroporations will go great lengths to achieve their marketing goals. For example, a business may spend more than $3 million a year for a naming rights deal (FedEx Field)with a stadium. Read the article below and provide your response and reaction.

http://nashville.bizjournals.com/nashville/stories/2010/02/22/daily9.html

In paragraph # 1, in a minimum of 5 sentences, discuss Bridgestone Tires and how a naming rights deal could benefit their business. In paragraph # 2, in a minimum of 5 sentences, give your thoughts and opinions on naming rights deals in general. Do you feel they are worth the money? Why or why not? Do consumers pay attention? Why or why not? Is it a good marketing idea? Why or why not?

Please sign your name to the bottom of your blog entry.

Block 1: Sports & Entertainment Marketing Blog Entry # 2 (25 points)

Marketing is the process of production, promotion, distribution, and selling, in order to satisfy the needs and wants of consumers. 

In the world of sports and entertainment, some coroporations will go great lengths to achieve their marketing goals.  For example, a business may spend more than $3 million a year for a naming rights deal (FedEx Field)with a stadium.  Read the article below and provide your response and reaction.

http://nashville.bizjournals.com/nashville/stories/2010/02/22/daily9.html

In paragraph # 1, in a minimum of 5 sentences, discuss Bridgestone Tires and how a naming rights deal could benefit their business.  In paragraph # 2, in a minimum of 5 sentences, give your thoughts and opinions on naming rights deals in general.  Do you feel they are worth the money? Why or why not? Do consumers pay attention?  Why or why not? Is it a good marketing idea?  Why or why not?

Please sign your name to the bottom of your blog entry.

Advanced Sports & Entertainment Marketing Blog Entry # 1 (25 points)

For Thursday blog entries, after attendance and other announcements, you will have 20 minutes to complete your blog entry reflection/response assignment. Once completed, please log off the computer and return to your seat.

As many of you know, the 2010 Winter Olympics begin this past week in Vancouver. Please visit the following link and read the ESPN article written by Howard Bryant. The article deals with the major differences in pay that some US Olympic athletes earn as compared to some other US Olympians.

In paragraph # 1, after reading the article, in a minimum 5 sentence paragraph, provide your comments and your thoughts.

http://sports.espn.go.com/olympics/winter/2010/columns/story?columnist=bryant_howard&id=4883638

In paragraph # 2 (at least 5 sentences), please give your opinion on whether or not countries should be able to use professional athletes in certain events. For example, using NHL players for the Olympic hockey event. Explain and be specific.

Once you have completed your blog entry, please sign your name to the bottom.

Sports & Entertainment Marketing Blog Entry # 1 (25 points)

For Thursday blog entries, after attendance and other announcements, you will have 20 minutes to complete your blog entry reflection/response assignment. Once completed, please log off the computer and return to your seat.

Overview:  Sports and Entertainment Marketing (SEM) can be defined several ways:  SEM consists of all activities designed to meet the needs and wants of sport and entertainment consumers through exchange processes. The exchange process is simply paying money for a product or service.  The industry is very broad.  Sports, music, and television, are just some aspects of this huge industry.

In a two paragraph response (5 sentences for each paragraph), answer the following questions.  In paragraph # 1, discuss a sports or entertainment related product of service (team, ticket to an event, television show, singer, actor, sneaker, jersey, etc.) that you feel was "hot" in 2009.  Why did you select this product or service?  Why do you think it was so popular?  In paragraph # 2, discuss a sports or entertainment product or service that is primed for a breakout year in 2010.  Why do you feel this way?  Be specific.
 
Please sign your name to the bottom of your blog entry.