Ready for March Madness? How about sneaker madness? That’s the tournament without network television coverage or office betting pools that plays out every year as avid collectors debate the merits of swooshes and stripes and just have to get their hands — err, feet — in the latest shoes sported by the NCAA basketball teams. The brackets are up at SneakerNews.com.
The pick this year? The more old school the better. Sole Collector, a print magazine devoted to sneaker style, has a weekly poll that indicates Jordan VI Retros are the shoe of choice among die-hard aficionados (emphasis on the retro here).
Contine to read the rest of the article.
http://industry.bnet.com/retail/10008097/march-madness-unleashes-a-fashion-competiton-nike-vs-adidas-may-the-best-sneaker-win/
In a 2 paragraph response (5 sentences minimum for each paragraph), provide your answers to the following questions. In paragraph # 1, discuss which company (Nike or Addidas) you feel has a better hold on the overall sneaker market for ages 12 - 35? Why? Provide reasons and be specific. In paragraph # 2, discuss which company you feel does a better job at marketing their sneakers. Why? Provide reasons and be specific.
Please sign your name to the bottom of your blog entry.
I think that Nike has a better foothold in the younger market right now. I'm personally a basketball player so I see the Nike shoes much more often than I see Adidas. I also personally prefer Nikes just because they are a little more comfortable. Nike also owns the Jordan company which has been extremly successful in marketing basketball shoes.
ReplyDeleteI also think that Nike does a better job marketing their shoes. I have seen way more commercials concerning Nike shoes than I have Adidas and the Nike commercials are usually pretty catchy. In stores like footlocker the Jordans are usually the shoesthat are at eye level on the racks and they also tend to stick out a little more. I see afew Adidas commercials every now and then but I probably see 5-10 commercials for different Nike products every day. I also really like the new shoe that Dwayne Wade is endorsing through them as one ofthe Jordan products.
-Kyle Crooch
I feel that nike has a better hold over the shoe market. the reason is that they are always coming out with new shoes and new ideas. also their previous shoes seem to never go out of style. alot of nike shoes become classics. whenever you see a shoe in a picture in sports illustrated of a basketball game or something 90 percent of the time the shoes are nike.
ReplyDeleteI think nike does a better job marketing their product becuase they have a lot more advertisments on television than other sports companies. also they always have adds in sports magazines such as SI and espn. When ever you are at a sporting event you always see nike some where. Even on shoe catalogs nike is on the cover of the magazine. also they have bigger names advertising their products.
I think Nike is doing better overall sneaker market because alot more people buy nikes for basketball and also casual wear. Nikes are more popular because lots of celebrities wear them and people take notice of that and the designs are cool too. I tons of adidas but thats why i play soccer and i usually buy adidas to play soccer. I also own a good number of Nikes.
ReplyDeleteI think Nike does better marketing their sneakers because there are enough and there are variety. Ive seen alot of Nike commercials on tv and not much of Adidas. Adidas usually has them on their website or at the store. I think adidas is better in actually having the shoes on stock. When i go to footlocker and i ask for a Nike shoe they always run out which probably means everyone likes them.
ADAMS MIRANDA
I think Nike has the better hold in the market. Thy are making shoes that teens will like. They are also concerned for the NCAA market and they will try really hard. They have a better hold on in the market because the types of shoes and the designs they have of the shoe. It looks really nice and teens will enjoy them. They also look comfortable.
ReplyDeleteI think Nike is better at the job. They are getting it done and they know what the teens want. They have better designs and nice styles of shoes. Their shoes have really grown over the years. The doing a good job marketing because they have athletes like Kobe Bryant and LeBron James sponsoring for them. If you have a celebrity for your product then you are sure to have a lot of customers just like what Nike is doing.
im indecisive about the article because they've been around for a long time and still makes good shoes. i dont have like a favorite brand because i have nikes and addidas at home so i cant really choose one brand. but if i had to then i geuss i'd choose addidas because they make more fashionable shoes and nike has more sports and action shoes. i like sports but its not like all i do so i would choose addidas.
ReplyDeleteNike markets their shoes better because i see more nikes on tv then addidas and you see more nike in the actual on the courts and in the stadiums. but there are some places where addidas is the logo and its on places but not as much as nike. i guess the reason would be because nike is a bigger company than addidas but i still prefer addidas over nike.
I tihink Nike has a better hold on the overall sneaker market for ages 12 - 35. This is because, since Nike is such a big company that is seen more often in other organizations than Adidas, the audience of 12 to like 19 are more likely to see Nike often than Adidas. Also since Nike has done more publicly seen commericials and advertisements than Adddas (from personal experience) it is most likely that their shoe market will be more appealing and well known. Since Nike has also been doing contracts with organizations a lot more, it seems that their shoes will be seen has high quality and so people will want a better kind of shoe over just a decent one.
ReplyDeleteI think that Nike does a better job because they target big businesses and organizations to advertise their stuff, but also little places. They also have many endorsement deals with major players and have gone across the board to apparel as well as gear and gatorade. They know how to makret their goods and people have noticed that they are often in many major sporting events. Nike seems to reach out more to people than Adddas does though Adidas is also popular among athletes. But from personal experience, I've seen Nike do more marketing with their sneakers than Addidas so more people are inclined to buy sneakers from Nike unless it's a matter of price.
:: April Nimjareansuk
The fight between Nike and Adidas to create the better shoe product is a close and competitive one. I think that Nike has a better grasp on the child to young adult demographic. This is because I view Nike shoes as just more stylish and often better priced. A lot more people wear Nikes than Adidas and they are the go to shoes, especially for basketball fans.
ReplyDeleteNike has much better marketing campaigns than Adidas. While watching an NBA game you are guaranteed to see more Nike commercials than that of Adidas. Nike has also signed all the big names to promote their product. Having Michael Jordan and the Air Jordans has brought in millions of revenue. Also, recent commercials with Lebron James and Kobe Bryant, the two most prominent basketball figures in the world, have been very successful.
Russell Clark
I think that there is no company that has a hold in th sneaker market because, the fans will like the shoe that looks better. So, it could e nike or addidas. Also i think that the company that makes shoes that goes with the teams outfits Another thing is that addidas does more running and sports shoes while nike does a mix of shoes, and some people just want sport shoes.
ReplyDeleteI think that nike does a better job at marketing their product because they have better products then addidas. Also not alot of people pay attention to the addidas advertisements because nike has such good shoes that it canceles out the competitor shoes. Also i think that nike spends more money on advertisements then addidas, so that gets them farther into the sneaker market.
TaRiQ mAsOuD
Teenagers only care about whats new in style and wanna be hip. So if everyone is wearing nikes and adidas are "played out" were all gonna wear nikes. If the style is new and you got it your hip, but if not then, you just dont fit in. Nike are viscious and everyone likes them because they have a different variety and of nikes and a diff style within each shoe. Whereas , adidas isn't as diverse.
ReplyDeleteNike also does a better job at advertising. I see so many commercials about Nikes and not as many about adidas. I see signs and billboards of Nike and i see them on peoples feet. I don't see as much adida on anything. Maybe a few posters here and there but theey should advertisse more and get some greater strategies.
I think that Nike has a better hold on the sneaker market. Because I think that their sneaker is the most popular and it also looks the best. I just find adidas shoes very boring and out of style. If I were to pick a company to sponsor me I'd definitely choose Nike because it looks the best- and I'm sure a lot of other people would do the same. Over all most people choose Nike over adidas because Nike is more stylish and "fresh".
ReplyDeleteI think that Nike does a better job at marketing themselves. They do a better job at putting commercials on, and other advertisements in magazines. Another thing I have noticed about Nike is that they have celebrities that younger people wearing the shoes, so it markets the shoe. Nike is also more involved in events and things more than adidas. Mostly Nike does a better job at marketing themselves by putting their name everywhere possible.
-Veronica Hohweiler
I think Adidas has the worldwide popularity for sneakers because a lot more people play soccer than basketball. Adidas started out as a supporter of soccer. Therefore it has been associated with soccer by soccer players. But, if this test was for the united states, Nike would win. The United States is a lot more diverse with sports. Most other countries have soccer as the number sport. More people play soccer so there is a bigger market for soccer players. Adidas has the better and bigger foothold.
ReplyDeleteI am a die hard Adidas fan so this is obviously biased. I believe Adidas does the better job at marketing their shoes. I see Adidas commercials on television a lot, and I see ads and fliers on shows. Showing good soccer players with Adidas cleats will lead to more customers buying those cleats. Some players prefer the cleat of their favorite player. Some people buy shoes of the best quality for what they plan to use them for. Adidas is shown to be good to play indoor, outdoor, any sport, any time, and some are shown for style. This is versatile which is required for a shoe company to thrive.
Collin Beck
In my opinion Nike has and gets teenagers and adluts attention the most. They have better shoes, different style of shoes. They would provide any sort of sneaker wether its basketball, soccer, football, running, and etc.. They also advertize there product better than adidas would. Nike also provides a variety of colors and if you want your shoes high tops or low tops. Adidas may do this too but does not do it as well as nike does. Also nike advertizes it better by having prfessional athletes wearing their shoes and these athletes talking about it on t.v.
ReplyDelete-carlos escobar
Although it seems to be evenly split down the line between Addias and Nike for the sneaker market for people ages 12-35, I think that Nike may have the upperhand. It also depends on what the person is more associated with, you see many soccer players wearing more Addias than Nike, but that is only a small percentage. For Nike, it doesn't really matter who you are, and you see their logo everywhere, espically on shoes. Addias doesn't really have a popular slogan unlike Nike, which cannot go uncredited without 'Just Do It.'
ReplyDeleteI feel that Nike does a better job of marketing their sneakers because they are very popular amongst highschoolers, so one knows that their strategies are working well. With all of their shoe commericals demonstrating how the big athletes wear them, and how great they are, they use those ads to persuade consumers to buy them. When I see the muppet-like characters on screen promoting shoes through a rap, I think it's funny, and it kind of makes me want to go look at Nike sneakers. Therefore, Nike has the upperhand when it comes to who is doing well through marketing.
I say Nike has a better hold on the market than adidas. The market is ages 12-35 and that is when most people are playing sports. Nike also has a wider range of shoes in my opinion than adidas. Nike has the flashy kicks that teens like but also the more "plain" shoes that the older ages like to wear. They also have better sponsors in my opinion and have some of the hottest names in sports wearign and endorsing their products.
ReplyDeleteI also think Nike does a much better job advertising than Adidas. Nike has commercials on constantly throughout the day and you barely see an adidas commercial, if ever.Kobe and LeBron are both sponsored by Nike and they are the faces of the league, like it or not. Everyone is either a Kobe or LeBron and either way Nike wins.
counts
Nike and Adidas probably the two best shoe companys out their right now they make dress shoes, basketball shoes, soccer shoes, football shoes basically any type of shoe their is. But right now i think Nike is killing adidads. Everwhere you go you see nike's from jackets to pants to shoes. For all ages to babys to grandparents everyone wheres nike.
ReplyDeleteThe reason why i think Nike has a better hold in the industry right now is because everyone has nikes on if their were 10 people in a room most likely more than half will have Nikes on. And they sponser the best athletes in the game right now Kobe, lebron. Adidas is sponsering NBA players such as dwight howard and Tracy Mcgrady.
Overall Nike has a better hold on the overall sneaker market for ages 12-33. Although Adidas have been around as long as Nike and have a solid cnnection to those current with the real lovers of the hip hop world their ability to become notarized with the younger audience has failed. Nike has endorsed the greatest basketball entertainer ever Micheal Jordan and one of todays most promiseing players Lebron James as well as one of the best golf players, Tiger Woods. They have endrosed promising athletes who live up to the trademark of Nike and because of their crediablity and fanbase they bring more business. Overall Nike has made promising endorsement deals to cediable celebrities who do great in the entertainment world and are constantly pulling in fans.
ReplyDeleteNike does a better job at marketing their sneaker because they aren't worried about the uniform. It seems as if Nike and Adidas can't be compared because Adidas focus and strongest point when it comes to endorsing and marketing is the uniforms. Nike endorses more of the baketball teams because of the basketball players who have shoes under their brand and choose to support their teams as an alumni. Even though Nike has better endorsing deals as far as notability both Adidas and Nike are a great sport supplier company and make good deals and continue to be the top two sport brand.
Ayannah Crawleey
I feel that Nike the company has a better hold on ages 12 through 35. Nike is better in the sneaker market because of their style. The Nike Company is known for their style and designs. Just think how many teams support Nike. Not just basketball players, but I know track runners who wear nike brand shoes. You have to think about the comfort of the shoe than Addidas.
ReplyDeleteNow I feel that Nike does an excellent job at marketing their product either by a commerical on television or a ad in the magazine. If you go in foot locker you usually see the newest Nike's in the front window, that's marketing their product through another company. Because more people enjoy Nike because they do a better job of promoting than Addidas. Now, addidas prices for their sneaker are usually cheaper but I don't buy my shoes based on the price. I buy them based on the size and how they feel on my feet. So, with that being said I feel Nike wins this over Addidas.
Anna McMullen
I personally feel that Nike has a better hold on the shoe market. I am an athlete and basketball is my favorite sport, and I am used to the Nike brand. I personally feel that Nike is the ideal basketball shoe because it is much more comfortable and Nike comes out with fresher shoes, point blank.
ReplyDeleteNike also does a much better job at marketing their products. I see on average at LEAST 7 Nike commercials a day promoting different products, I hardly see ANY addidas commercials. The only time i even really see addidas is in the stores on the shelves toward the back, while the Nikes are all in front on the premiere shelves.
Jesse Grigsby
i feel that nike definantely has more popularity over addidas. with almost every sport, nike is the more often seen shoe. addidas are good but nike is just the king of shoes right now. shoes made by nike have good quality and comfortabilty, so until addidas steps up theirs, nikes shoes are going to be on top.
ReplyDeletenike definately does a better job in the marketing aspect. sports and fashion are the key to it. nike has a hold on both, and they also advertise the product really well. addidas doesnt really advertise as much from what ive seen. so again nike has a better marketing skill than addidas.
Throughout the last couple of years Nike has dominated Adidas in the shoe industry. Nike has been able to sign partnerships with various players and teams that tremendously make the difference. Nike was able to lock down Michael Jordan, one the most famous people to set a foot on this planet. With new Jordans constantly coming out its hard to ignore the fact that Adidas has no one that can compete with the Jordans. Nike have also sponsored more famous NCAA teams that catch the eye of the audience and ultimately making the decision much easier when it comes to picking between Nike and Adidas.
ReplyDeleteNike has had a huge success promoting their shoes. Now at days many know Lebron James one of the most dominating figures in the NBA wears Nikes, promoting their shoes through figures is making the difference for Nike. Nike also does a good job of putting out creative commercials promoting their shoes, something Adidas hasn't been doing very well in. I have notice that at shoe stores most of the shoes being promoted in the front of the store are usually Nike shoes while the Adidas usually will have some come of deal or sale. Nike has done a great job of meeting the wants of customers through shoe designs but they have met the needs as well through comfort which is always a plus.