Block 3: Advanced Sports & Entertainment Marketing Blog Entry # 5 (25 points)

March Madness marketing a slam dunk for restaurants

Restaurants and retailers are hoping to cash in on the “madness” from this year’s NCAA men’s basketball tournament.  Pizza places, chili parlors and even suppliers of ice cream are looking to boost sales as a result of the popular tournament, which kicks off March 18. E-mail alerts to customers offering “Bracket Busting” deals and specials have been bouncing around cyberspace all week.

Continue to read the rest of the article.

http://dayton.bizjournals.com/dayton/stories/2010/03/15/daily23.html

In a 2 paragraph response (5 sentences minimum for each paragraph), provide your answers to the following questions.  In paragraph # 1, discuss  your views on the article.  Is is smart for a restaurant to try and capitalize on a major sporting event like March Madness?  Why or why not?  Are there any potential drawbacks for a large company like Papa Johns sending out so many promotional reminders and promoting their products so much?  In paragraph # 2, discuss your thoughts about the "little guy" restaurant going up against the "big guy" in Papa Johns.  Does the smaller restaurant chain have a chance to win over new customers?  Why or why not?  What specific marketing strategies would be effective in trying to win over new customers?

Please sign your name to the bottom of your blog entry.

Block 1: Sports & Entertainment Marketing Blog Entry # (25 points)

March Madness Unleashes a Nike vs. Adidas Fashion Competition: May the Best Sneaker Win


Ready for March Madness? How about sneaker madness? That’s the tournament without network television coverage or office betting pools that plays out every year as avid collectors debate the merits of swooshes and stripes and just have to get their hands — err, feet — in the latest shoes sported by the NCAA basketball teams. The brackets are up at SneakerNews.com.
The pick this year? The more old school the better. Sole Collector, a print magazine devoted to sneaker style, has a weekly poll that indicates Jordan VI Retros are the shoe of choice among die-hard aficionados (emphasis on the retro here).

Contine to read the rest of the article.

http://industry.bnet.com/retail/10008097/march-madness-unleashes-a-fashion-competiton-nike-vs-adidas-may-the-best-sneaker-win/

In a 2 paragraph response (5 sentences minimum for each paragraph), provide your answers to the following questions. In paragraph # 1, discuss which company (Nike or Addidas) you feel has a better hold on the overall sneaker market for ages 12 - 35? Why? Provide reasons and be specific. In paragraph # 2, discuss which company you feel does a better job at marketing their sneakers. Why? Provide reasons and be specific.

Please sign your name to the bottom of your blog entry.

Block 2: Sports & Entertainment Marketing Blog Entry # 6 (25 points)

March Madness Unleashes a Nike vs. Adidas Fashion Competition: May the Best Sneaker Win


Ready for March Madness? How about sneaker madness? That’s the tournament without network television coverage or office betting pools that plays out every year as avid collectors debate the merits of swooshes and stripes and just have to get their hands — err, feet — in the latest shoes sported by the NCAA basketball teams. The brackets are up at SneakerNews.com.

The pick this year? The more old school the better. Sole Collector, a print magazine devoted to sneaker style, has a weekly poll that indicates Jordan VI Retros are the shoe of choice among die-hard aficionados (emphasis on the retro here).

Contine to read the rest of the article.

http://industry.bnet.com/retail/10008097/march-madness-unleashes-a-fashion-competiton-nike-vs-adidas-may-the-best-sneaker-win/

In a 2 paragraph response (5 sentences minimum for each paragraph), provide your answers to the following questions. In paragraph # 1, discuss which company (Nike or Addidas) you feel has a better hold on the overall sneaker market for ages 12 - 35?  Why?  Provide reasons and be specific.  In paragraph # 2, discuss which company you feel does a better job at marketing their sneakers.  Why?  Provide reasons and be specific.

Please sign your name to the bottom of your blog entry.

Block 3: Advanced Sports & Entertainment Marketing Blog Entry # 4 (25 points)

From: http://thesportseconomist.com/

The "Big Dance." 65 teams in a single elimination "knockout" tournament spread over three weekends in March and April. Games are held at predetermined neutral sites across the country. The big economic news here is that this could be the last year of the much-loved 65 team format, which has been in place since 2001. The tournament had a 64 team format from 1985-2000. The NCAA generates about 90% of its operating revenue from the massive 13 year, $6 billion contract with CBS to televise this tournament. The NCAA/CBS contract is in year 10, and the NCAA has an opt-out clause following this year's tournament broadcast. Much speculation revolves around the NCAA exercising that option, putting the broadcast rights for future tournaments up for bid, and expanding the field to as many as 96 teams. A new auction and expanded field could substantially increase the value of the contract. The NCAA seems to have a strong incentive to change the format.

In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, discuss the pros and cons for NCAA tournament expansion to potentially 96 teams.  Is this potential product development change a good or bad thing?  Why or why not?  Who would expansion benefit?  Be specific in your thoughts.  In paragraph # 2, although not mentioned in the introduction above, discuss how you feel about the the NCAA tournament being the only event where games can be seen live on the internet.  Is it a good or bad thing?  Good or bad for who?  Hint.  It's not all about the fans sometimes.  Is anyone or anything else affected by this marketing strategy?

Please sign your name to the bottom of your blog entry.

Block 1: Sports & Entertainment Marketing Blog Entry # 4 (25 points)

From...dailycontributor.com

Can’t get enough of “Avatar”? James Cameron thinks so, hence the director is planning to re-release the film this summer. Reports said Cameron and 20th Century Fox officials are planning to re-release “Avatar” in mostly Imax theaters. Not only that, Cameron is reportedly also considering adding scenes that did not make the final cut.

“Avatar” had the monopoly of the Imax theaters for about three months since it was released but saw its take dwindle when Tim Burton’s “Alice in Wonderland” opened on March 5. Cameron had said earlier that he has up to 40 minutes of additional materials that can be easily included to a theatrical reissue or DVD release of “Avatar.” However, the director would probably limit additional scenes to about ten minutes in order to keep “Avatar” within the 170-minute limit for a movie to be shown in analog Imax theaters. The original version of “Avatar” is 160 minutes long.

“Avatar” has grossed $ 712.5 million domestically, while international earnings has reached $ 1.9 billion as of March 4. A 2D version of the film is expected to be released as early as next month while a 3D version on Blu-ray disc could come in fall.

In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions. In paragraph # 1, give your thoughts about Avatar coming back to the theatres this summer. Have people had enough? Why or why not? Do you feel that adding another 40 minutes to an already 160 minute film is to much? Why or why not? In paragraph # 2, discuss the marketing activities that you have seen for Avatar. From what you have seen, what do you think is the most effective. Use your knowledge of the 5 P's and the 9 functions of marketing to address this question.

Please sign your name to the bottom of your blog entry.

Block 2: Sports & Entertainment Marketing Blog Entry # 4 (25 points)

From...dailycontributor.com

Can’t get enough of “Avatar”? James Cameron thinks so, hence the director is planning to re-release the film this summer. Reports said Cameron and 20th Century Fox officials are planning to re-release “Avatar” in mostly Imax theaters. Not only that, Cameron is reportedly also considering adding scenes that did not make the final cut.
“Avatar” had the monopoly of the Imax theaters for about three months since it was released but saw its take dwindle when Tim Burton’s “Alice in Wonderland” opened on March 5. Cameron had said earlier that he has up to 40 minutes of additional materials that can be easily included to a theatrical reissue or DVD release of “Avatar.” However, the director would probably limit additional scenes to about ten minutes in order to keep “Avatar” within the 170-minute limit for a movie to be shown in analog Imax theaters. The original version of “Avatar” is 160 minutes long.
“Avatar” has grossed $ 712.5 million domestically, while international earnings has reached $ 1.9 billion as of March 4. A 2D version of the film is expected to be released as early as next month while a 3D version on Blu-ray disc could come in fall.

In a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1, give your thoughts about Avatar coming back to the theatres this summer.  Have people had enough?  Why or why not?  Do you feel that adding another 40 minutes to an already 160 minute film is to much?  Why or why not?  In paragraph # 2, discuss the marketing activities that you have seen for Avatar.  From what you have seen, what do you think is the most effective.  Use your knowledge of the 5 P's and the 9 functions of marketing to address this question.

Please sign your name to the bottom of your blog entry.

Block # 1: Sports & Entertainment Marketing Blog # 4 (25 points)

NCAA "March Madness" Tournament can cost employers big $$$$...

It's that time of year again. The NCAA college basketball season is winding down and the big event, coined "March Madness" is right around the corner. Each year, the top 65 mens and womens college basketball teams compete in a highly publicized tournament that take place during the month of March and into the beginning of April. Cities bid big money on the opportunity to host mini tournaments based on tournament seedings all leading up to the "Final Four" teams that play over three days in selected city.

The tournaments have become part of our culture with many people of all ages following the game results during the daytime at school and work and at night on television. There is a lot money that is wagered between friends and at the office as everyone and anyone is filling out their tournament "brackets".

An aspect of the tournament impact that goes unnoticed is the loss of worker productivity on the job while employees are updating their brackets and following the games live on television.
Read the article link below:

http://www.ibj.com/ncaa-tournament-may-cost-employers-18b-in-lost-work/PARAMS/article/18557

In 2 paragraphs (at least 5 sentences for each paragraph), respond the following questions. In paragraph # 1 (a minimum of 5 sentences) give your thoughts on the article? In paragraph # 2 (a minimumm of 5 sentences) consider this situation. You are the owner of a small business employing 25 people. You have computers set up with internet access and you are not at the business location all the time. What policies regarding the NCAA tournament would you employ to discourage the loss of worker productivity during the NCAA tournaments? Be specific.

Please sign your name to the bottom of your blog entry.

Block # 2: Sports & Entertainment Marketing Blog Entry # 4 (25 points)

NCAA "March Madness" Tournament can cost employers big $$$$...

It's that time of year again.  The NCAA college basketball season is winding down and the big event, coined "March Madness" is right around the corner.  Each year, the top 65 mens and womens college basketball teams compete in a highly publicized tournament that take place during the month of March and into the beginning of April.  Cities bid big money on the opportunity to host mini tournaments based on tournament seedings all leading up to the "Final Four" teams that play over three days in selected city. 

The tournaments have become part of our culture with many people of all ages following the game results during the daytime at school and work and at night on television.  There is a lot money that is wagered between friends and at the office as everyone and anyone is filling out their tournament "brackets". 

An aspect of the tournament impact that goes unnoticed is the loss of worker productivity on the job while employees are updating their brackets and following the games live on television.

Read the article link below:

http://www.ibj.com/ncaa-tournament-may-cost-employers-18b-in-lost-work/PARAMS/article/18557

In 2 paragraphs (at least 5 sentences for each paragraph), respond the following questions.  In paragraph # 1 (a minimum of 5 sentences) give your thoughts on the article?  In paragraph # 2 (a minimumm of 5 sentences) consider this situation.  You are the owner of a small business employing 25 people.  You have computers set up with internet access and you are not at the business location all the time.  What policies regarding the NCAA tournament would you employ to discourage the loss of worker productivity during the NCAA tournaments?  Be specific.

Please sign your name to the bottom of your blog entry.

Block # 3: Advanced Sports & Entertainment Marketing Blog # 3 (25 points)

The Economic Impact of a New Stadium...

As we learn about economics, one of the main topics we will focus on is the economic impact of building a new stadium.  In the past few years, teams like the Dallas Cowboys, New York Yankees, and Philadelphia Phillies, have all benefited from a new stadium.  In addition, the cities that these teams play in, have also experienced the economic impact of stadium construction.

In Oregon, there is a on-going campaign for an expansion MLB team and a new stadium for the team to play in.

Read the article link below:

http://www.oregonstadiumcampaign.com/impact.htm

Now that you have a background on Oregon's persuit of a team and a stadium, in a 2 paragraph response (a minimum of 5 sentences for each paragraph), answer the following questions.  In paragraph # 1 (a minimum of 5 sentences), discuss the article and the economic benefits for the state of Oregon.  In paragraph # 2 (in a minimum of 5 sentences), give your thoughts on cities building new sports and entertainment facilities.  Is it a good thing?  Why or why not?  Be specific.

Please sign your name to the bottom of your blog entry.

2nd Annual EHS All Star Basketball Classic (March 5th, 2010)

Thanks to all the sports and entertainment marketing students who worked so hard to make it happen and to all the students and faculty members that participated.

Here is a link to view all the photos.  Special thanks to April Nimjareansuk for taking such great photos! 

Enjoy.

http://picasaweb.google.com/ehsmktgteach/2ndAnnualEHSAllStarBasketballClassic#

2nd Annual EHS All Star Basketball Classic (FCPS News Release)

The EHS All Star Basketball Classic is making headlines.  Here is a news release from the FCPS Public Web Site.

Edison High Marketing Programs to Host All-Star Basketball Classic
http://commweb.fcps.edu/newsreleases/newsrelease.cfm?newsid=1367

Block 2: Sports & Entertainment Marketing Blog Entry # 3 (25 points)

Marketers that have already signed on as sports league sponsors in the real world would be wise to sign on in the virtual world as well.
According to the ESPN Sports Poll, conducted by TNS and Electronic Arts, more than a third of sports video game players say they spend as much or more time playing the game than they do following the same sport on television. Among these players, 75% of them said the in-game advertising helped reinforce the company's real world sponsorship.

Read the short article below and respond to the questions below.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122282

In paragraph # 1, in at least 5 sentences, discuss the video gaming culture. Who plays? What is popular? Do you play? Why or why not? In your opinion, is the video game industry a place where a company can do well? Why or why not? In paragraph # 2, in at least 5 sentences, discuss the information provided in the article. How do you feel about corporations having an advertising presence in video games? Do you think gamers pay attention? Why or why not?

Please sign your name to the bottom of your blog entry.

Block 1: Sports & Entertainment Marketing Blog Entry # 3 (25 points)

Marketers that have already signed on as sports league sponsors in the real world would be wise to sign on in the virtual world as well.


According to the ESPN Sports Poll, conducted by TNS and Electronic Arts, more than a third of sports video game players say they spend as much or more time playing the game than they do following the same sport on television. Among these players, 75% of them said the in-game advertising helped reinforce the company's real world sponsorship.

Read the short article below and respond to the questions below.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122282

In paragraph # 1, in at least 5 sentences, discuss the video gaming culture.  Who plays?  What is popular? Do you play?  Why or why not?  In your opinion, is the video game industry a place where a company can do well?  Why or why not?  In paragraph # 2, in at least 5 sentences, discuss the information provided in the article.  How do you feel about corporations having an advertising presence in video games?  Do you think gamers pay attention?  Why or why not?

Please sign your name to the bottom of your blog entry.